Remove solutions content-management
article thumbnail

Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time. The Scenario Your employer, AirCo Solutions, sells high-quality air filtration systems commercially.

article thumbnail

What is Buying Intent?

Upland

Understanding buyers’ intent is akin to gaining insight into the minds of prospective buyers, allowing you to tailor strategies and content accordingly. They may be looking to solve a specific problem or browsing through the available solutions. It doesn’t have to be promotional content, though.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Guide to Sales Enablement AI 

Upland

It then creates new content based on that data. Machine learning (ML) and neural networks help AI create human-like content. AI learns from patterns and relationships within training data to create that content. Its content capabilities make it an indispensable tool for your sales team. It doesn’t happen on day one.

article thumbnail

System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. Another valuable AI-powered tool for the MarTech armoury. White Papers) for lead generation.

Banking 130
article thumbnail

What is Bottom of the Funnel (BOFU)?

Upland

This is done through various marketing channels, such as social media, content marketing, and advertising. This stage involves nurturing leads and providing them with relevant and valuable content to educate and engage them further. Social Media Marketing : Utilize social media platforms to share engaging content.

article thumbnail

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

So where accidents happen there is an opportunity for personal injury solicitors who manage complex cases. The solution was to create a digital asset on the BBK web site to drive users to the site and be relevant for journalists to include a link in their news and features pieces. E-Scooters – Do you know your rights?

Media 130
article thumbnail

Why Media Sales Professionals Want More Effective Marketing Strategies with Dani Buckley

The Center for Sales Strategy

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

Media 95