Remove solutions video-selling
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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time. The Scenario Your employer, AirCo Solutions, sells high-quality air filtration systems commercially.

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Why are questions so important? (Questioning skills)

Red Star Kim

Most people appreciate the importance of questioning skills in selling, training, coaching, counselling (especially Cognitive Based Therapy – CBT) and commercial conversations. Video) (kimtasso.com). Most coaching processes are based on structured questions to help the person being coached to find their own ideas and solutions.

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What is Socratic questioning? (Questioning skills)

Red Star Kim

The coach then uses questions to encourage the person to think things through on their own and to come up with solutions and actions themselves (rather than the coach dictating thoughts and actions). Socratic questioning is a way to help people learn for themselves by answering questions.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It develops your understanding of the psychology of selling to help create a sales mindset. It’s beautifully illustrated.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services.

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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Accountants, lawyers, paralegals, patent attorneys and financial advisers (both professional advisors and dedicated business development professionals) joined me at an MBL workshop on telephone skills for client service and selling. Telephone call challenges: Emotions, data, selling and follow up.