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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Over the years, as buyers became more powerful; customers went global; costs came under pressure; the supply chain became more complex It became clear that one person could not do it all, and so the responsibilities were divided. Viewed as a supplier of products and services. (1996), The Sales Strategist, Irwin ) See the difference?

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Value Net Model

Flevy

The model identifies 4 key types of players: Customers Suppliers Competitors Complementors Each player type holds strategic implications for organizations, influencing their operational and strategic decisions. The Value Net Model is invaluable as it provides organizations with a more comprehensive view of their competitive landscape.

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

What is our differentiating value proposition? Interfaces with other functions such as operations (for capacity planning and supply chain) and finance (for ROI evaluations) are important as well, but we have focused on the critical functions indicated above to address the key questions.

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

What is our differentiating value proposition? Interfaces with other functions such as operations (for capacity planning and supply chain) and finance (for ROI evaluations) are important as well, but we have focused on the critical functions indicated above to address the key questions.

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Land and Expand: Strategy for Sustained Growth

Arpedio

By speaking their language, both figuratively and literally, businesses can effectively convey their value proposition and build strong customer relationships. When entering new markets, businesses need to establish efficient supply chains, distribution networks, and local partnerships to ensure smooth operations.

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How to Navigate the New Normal: Accelerate.

Blue Canyon Partners

Supply chains have been stressed or broken, demand and value shifts have occurred and may persist, and many of the assumptions with which B2B leaders came into 2020 need to be reconsidered. Different types of equipment and supplies (e.g. The 2 nd part of the question, how do we more effectively sell value to customers?

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How to Navigate the New Normal: Accelerate.

Blue Canyon Partners

Supply chains have been stressed or broken, demand and value shifts have occurred and may persist, and many of the assumptions with which B2B leaders came into 2020 need to be reconsidered. Different types of equipment and supplies (e.g. The 2 nd part of the question, how do we more effectively sell value to customers?