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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and a higher share of wallet. What’s standing in your way? Top-performing strategic account managers get this.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. The business case for diversity. So diversity improves business results, but it doesn’t end there.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. This unified effort propels businesses to new heights of success. I’ve added the Product function. So, why care, or why read it?

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. You and your client become co-collaborators, co-producers and co-benefactors of value. Cross-functional involvement. You can do this alone. Table of Contents.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. However, some executives can slip into the habit of constantly responding to questions and requests. What stops us being proactive?

Marketing 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. It was on budget day so those from accountancy and tax practices had a lot going on.

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KPI Management: Innovation Pipeline Strength KPIs

Flevy

In the realm of strategic planning and performance measurement, understanding and optimizing the innovation pipeline is vital for aligning R&D activities with business objectives and market demands, ultimately driving sustainable success. Here are the top 10 KPIs essential for assessing Innovation Pipeline Strength.