Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software
Upland
SEPTEMBER 21, 2023
Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. Second, sellers need to align their sales processes to their customers’ buying cycles.
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