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PHAB Accreditation: What it is and Why it Matters

ClearPoint Strategy

Discover the essentials of PHAB Accreditation in our guide: Uncover what it is, why you should care, and why it matters for public health performance.

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Value Selling Strategies: What it is and Why it Matters

Arpedio

So, why does value selling matter? Highlight the specific benefits and outcomes your customers can expect, making it clear why your offering stands out from the competition. Clearly articulate these unique selling points in your messages to make it clear why choosing your product or service is the best decision.

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Distinguishing Between Coaching and Managing (And Why It Matters)

The Center for Sales Strategy

For many people leading a team and for their team members, the name doesn’t matter because the job description is the same. They are the person responsible for guiding their team toward hitting their sales goals. But the difference between managing and coaching has become a hot-button issue.

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What is lead close rate and why does it matter?

Nutshell

Of course, you may still have questions—for instance, why do you need lead rate? Why does it matter? Why does lead close rate matter? The strongest marketing and sales campaigns are data-driven. What does that mean? One metric you might use is lead close rate. But what is lead close rate? What is lead close rate?

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Customer Success: What It Means, Why It Matters, and More

Help Scout

Customer success boosts lifetime customer value, creates stickier customers, and even provides deeply helpful product insights. Here’s our guide on how to do it well. Read the full article

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Sales Volume: Why It Matters and 10 Ways to Increase It

Hubspot Sales

Now that you understand what sales volume is and why it matters, let’s discuss strategies to increase sales volume for your business. Above, we broke down why you need to understand the key qualities and differentiators of your product. But how do you know how well your product is performing? How to Measure Sales Volume.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Why is this so essential? In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!