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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. As a result, he does not have the time or the desire to meet with sales people.

Marketing 117
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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Not recapping meetings to ensure all goals were met. Help hold yourself accountable by including your manager or mentor on this invite as well. Execute your plan and reap the rewards in 2014!

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How Realistic is your 2014 Sales Quota?

SBI Growth

Gain access to guides and tools to help you make the number in 2014. As a sales rep, it’s important to understand how upper management views quota setting. Top-Down Quota Setting: Metrics that mean the most to Upper Management and Owners. If they don’t meet owner expectations, the whole operation is in jeopardy.

Sales 122
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Lead Management Score Card – Captures existing performance and provides historical and external context to evaluate performance. You may meet resistance, but you will realize tremendous gains, including: Results generated in half the time.

Marketing 124
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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Manage expectations Clarity about what we hope to achieve will help to manage expectations.

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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. This is also true of account management. If your product requires advertising or salespeople to sell it, it’s not good enough.