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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. The most popular use cases for generative AI tools in sales are: Content creation (18%). What we like : This content assistant is easy to use and keeps all your content creation in one place, rather than toggling between tools.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

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Healthcare Consumerism: A Guide

ReviewTrackers

NRC Health’s 2017 study revealed that 7 in 10 consumers feel that they are now personally responsible for managing their health. Specifically, it includes details on the deductible, co-insurance, and co-pay associated with a treatment based on the consumer’s insurances and the services they selected.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. You can find core AI features like content creation, deduplication features for your lists, emails and workflows, and HubSpot’s AI-powered companion, ChatSpot. Buffer and I go way back to when I first dipped my toes into digital marketing.

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ChatGPT: Opportunities and Risks Related to AI-Generated Content

Strategic Communications

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. GPT, says Nik McFly, co-founder of the AI school Hybrain Academy , “is a language model, and its main goal is not to produce copied or plagiarized content.” In the hope of finding the answers, I reached out to some experts to get their perspectives.

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The Best Marketing Certification Courses for Marketing Professionals

ReviewTrackers

Adam Miller, Director of Digital Marketing, LRG Marketing : HubSpot came up with inbound marketing so their course regarding the certification is extremely thorough and helps you understands the ins and outs of the craft. The Professional Academy: Digital Marketing. Felt like they valued it more than my Michigan and Columbia degrees.