Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

JANUARY 5, 2023

A related issue is the time constraints on M&BD departments and fee-earners who need to prepare a regular source of relevant content to distribute through events, web sites, blogs, emails and social media to stay on the radar and front of mind for referrers. Do you have a Key Account Management (KAM) programme at your firm?

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

SEPTEMBER 5, 2023

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. For young professionals. Business and strategy It’s a great business primer.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

JUNE 16, 2022

Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. Highlights from a referrer management workshop (2020) (kimtasso.com) December 2020. Six themes on cross-selling and referrer management workshop highlights (kimtasso.com) September 2020.

Management 130

Management Key Account Management Digitalization Communication 130

KAMCast

NOVEMBER 12, 2020

: In my discussion with Grant, we touched on his thoughts and insights on my questions like: What role does marketing play in today’s world of key account management? For any businesses who experience a divide between sales and marketing, how would Grant recommend they approach closing the gap? Today…he is still doing it!

Marketing 52

Marketing Key Account Management Publishing Account Management 52

KAMCast

NOVEMBER 19, 2020

Having shot and produced more than 10,000 videos for businesses, he is a great resource to talk to about some global issues facing key account management professionals and the leaders that manage them. I’m sure there are many key account management professionals who will be wrapping their heads around that one.

Co-Creation 52

Co-Creation Key Account Management Internet Media 52

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

DECEMBER 5, 2023

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

SBI

AUGUST 1, 2019

ATLANTA, August 1, 2019 – ????Revegy Revegy , a leading provider of account revenue optimization technology, and FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, announced today their collaboration through a new partnership alliance. Account Planning.

Account Planning 34

Account Planning Account Management B2B CRM 34

SBI

AUGUST 2, 2019

ATLANTA, August 1, 2019 – ????Revegy Revegy , a leading provider of account revenue optimization technology, and FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, announced today their collaboration through a new partnership alliance. Account Planning.

Account Planning 32

Account Planning Account Management CRM B2B 32

QYMATIX

SEPTEMBER 27, 2022

They research on the internet before buying, look for alternatives in forums, and read blogs. Lastly, key account managers are responsible for reacting to the insights and alarms that AI software provides. 2019): Digital Transformation For B2B Customer Experiences. Marketing Land.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

QYMATIX

JULY 6, 2021

For example, the case of a leading electrical wholesaler in Baden-Württemberg managed to exploit cross-selling with small accounts using artificial intelligence. Smaller accounts are usually not relevant for quota-driven Key Account Managers or Inside Sales Reps under time pressure, and therefore often forgotten.

Software 40

Software Software Artificial Intelligence Manufacturing 40

Jermaine Edwards

APRIL 3, 2020

According to a 2019 study of some 4,515 crises by PWC , preparedness gives an organisation the advantage. You can get more specific details on effective decision making in this blog article. The customer transformation work we do through my company has delivered “customer rescue missions” to more than a dozen organisations.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130