Remove 2019 Remove Blog Remove Digitalization Remove Key Account Management
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. The OnePlace legal client relationship management system was acquired by InTapp in 2019.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Prior to 2019 there were no marketing analytics in place.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Or their focus may be on digital and predictive analytics. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. And guidance on making best use of digital training technologies. Stories aid stickiness.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

Blick Rothenberg: Annual Landlords survey – Spotlight on EPC Compare yourself live with your industry peers Personalised report: EPC Survey Report Impact of AI on B2B The impact of AI on B2B Report Arrow: Cybersecurity spot check 2023 Cogniclick can be used for assessment and evaluation to support consulting and sales conversations.

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