Red Star Kim

OCTOBER 10, 2023

Strategies – Lean Learning In October 2019 Where Companies Go Wrong with Learning and Development (hbr.org) the use of lean learning was recommended. For those involved in training and coaching, here are some current learning and development themes. Learning & Development Update: Lean Learning and learning trends.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

OCTOBER 13, 2023

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Showpad

SEPTEMBER 6, 2019

Building an Engaging Digital Footprint at Scale. With help from Marketing, Sales can develop their “digital brand” to add value to client relationships. Our recent blog offers some helpful information and links to get you ready for the event. This article explores these two categories as well as possible solutions.

B2B 45

B2B Client Relationships Sales Digitalization 45

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

SEPTEMBER 5, 2023

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. And guidance on making best use of digital training technologies. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. They research on the internet before buying, look for alternatives in forums, and read blogs. I want to know more about the digital transformation in B2B sales. Digital Transformation For B2B Sales: Facts & Trends – Summary. Marketing Land.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Red Star Kim

AUGUST 11, 2022

This version is from 2019. The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Helping people change: Coaching with compassion (kimtasso.com) October 2019. Other articles on change management.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Strategic Account Management Association

AUGUST 6, 2021

In 2019 the strategic key accounts program recorded more than 30 percent revenue growth over the previous year, surpassing the overall average revenue growth of the rest of Aramex. The post How Aramex’s Young SAM Program Provides Strategic Value and Impact appeared first on Strategic Account Management Association blog.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

NOVEMBER 17, 2023

Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Showpad

NOVEMBER 1, 2019

Don’t forget to change your clocks, and don’t miss the latest Sales, Marketing, and Enablement updates: Why Digital Transformation Projects Fail and How to Overcome It. She shares her top three takeaways in this blog. The post Sales Enablement News Roundup – November 1, 2019 appeared first on Showpad.

Digital Transformation 40

Digital Transformation B2B Advertising Sales 40

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

AUGUST 14, 2023

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. A series of articles or posts might be arranged around content pillars in a content management plan. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

SEPTEMBER 26, 2022

And where they want to spend more time in the future: 30% digital marketing, content marketing and social media. In the past, many assistants had found limitations in their CRM systems and client data – making digital marketing and relationship management difficult – but this is no longer an issue for many. 11% research.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 14, 2022

STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). This included an analysis of the best performing content supported by evidence of media relations exposure data, web site/blog statistics, social media metrics as well as engagement and subscriber insights.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Customer Think

SEPTEMBER 11, 2023

In fact, the total number of digital shoppers worldwide grew by roughly one billion between 2019 and 2022. The convenience of having a diverse range of products delivered directly to our doorsteps has reshaped the retail landscape. Looking ahead, the yearly growth rate for US ecommerce sales is forecast to average out at 11.3%

Customer Experience 80

Customer Experience eCommerce Retail Digitalization 80

Red Star Kim

OCTOBER 20, 2023

As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. Focus on three key points Plan what you want to say, the feelings you hope to stir and actions you wish to prompt. Don’t attempt to cover too much. Keep things brief.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

DECEMBER 7, 2023

However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. This book review was published in Magazine – PM Forum way back in 2008. Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott.

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Increased competition and limited differentiation.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

SEPTEMBER 6, 2022

There’s an interesting quote for our remote working world: “Research from the Remotely Interested Report (2019) into communicating with deskless workers showed that the line manager as a communicator is so important that it impacts the effectiveness of all other communication channels in the organization”. Consult: in the loop.

Communication 130

Communication Facilitation Leadership Stakeholders 130

SBI

DECEMBER 9, 2019

Smart Selling Tools Announces Top Sales Tools of 2019. the leading provider of information on sales software technologies (SalesTech), today announced the release of its Top Sales Tools of 2019 Guide: Final Cut. 26, 2019 /PRNewswire/ — — Smart Selling Tools, Inc. Blog Article. Smart Selling Tools, Inc.

Account Planning 26

Account Planning Software Software Acquisition 26

SBI

SEPTEMBER 27, 2019

Brainshark Named Best Training Solution in 2019 Golden Bridge Awards. delivering SaaS-based sales enablement and readiness solutions , today announced it is a winner in the 2019 Golden Bridge Awards®. September 26, 2019 — Brainshark, Inc., Blog Article. Brainshark , Inc., WALTHAM, Mass. Learn more at www.brainshark.com.

Artificial Intelligence 34

Artificial Intelligence Account Planning Onboarding Profitability 34

Red Star Kim

JANUARY 23, 2023

We saw first-hand how a digital divide can cause problems in creating, maintaining and growing relationships. To present ideas with impact – whether at a digital webinar or in front of 500 conference delegates. But there are differences in communication styles between generations and in digital environments too.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). The authors suggest that more is done to systematically assess (e.g. Contact mpf@pmint.co.uk

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

JANUARY 26, 2024

There were lots of ideas for appearing confident when communicating electronically or participating in virtual meetings.

Meetings 130

Meetings Digitalization Communication Management 130

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

JUNE 16, 2022

Whilst digital and virtual communications are efficient and inexpensive, when building relationships there is no substitute for face-to-face communication. So there may need to be some action to break people out of their digital comfort zones. pragmatic steps to improved referrer management 2019 (kimtasso.com) December 2019.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JULY 11, 2022

all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com). It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. Delegate key takeaways and actions. Initiatives.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JULY 3, 2023

The post Top six leadership qualities? appeared first on Kim Tasso.

Leadership 130

Leadership Emotional Intelligence Digital Transformation Communication 130

Red Star Kim

SEPTEMBER 26, 2023

Millennials (Generation Y) were born between 1981 and 1996 (aged 27 to 42 in 2023) Where Millennials end and Generation Z begins | Pew Research Center key points include: Generation Z were born after 1997 (aged 26 in 2023) They were born into the “Always on” internet environment (IPhones were launched 2007) Social media, constant connectivity and on-demand (..)

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

AUGUST 31, 2023

Satisfaction rates continue to rise (from 2019 to 2021 surveys from 85% to 88%). The campaign comprised webinars, videos and insight and resulted in 2,900 points of contact with people Go-to advisors that clients want by their side Its third client survey measuring the same things so that a benchmark is formed.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. There are passing references to brand management, digital agencies and data mining. For young professionals. And it’s good to be able to recommend reliable sources of information at those sessions. And touches on segmentation and sales force automation.

Finance 130

Finance Government Profitability Banking 130

Freshworks

NOVEMBER 16, 2021

I just love how nimble and how creative we can be with Freshdesk,” exclaimed Scott Wolken, senior director of customer support at GE Digital Aviation Software. Samriti narrated that until the middle of 2019, they were using a labor-intensive email management system. Golf made easy with TaylorMade. Clearing aviation blues with GE. “I

Retail 93

Retail Digital Transformation Digitalization Innovation 93