Remove 12 what-is-a-crm
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The 5 Reasons Sales Teams Excelled in 2022 — While Others Didn't

Hubspot Sales

The HubSpot Blog’s Sales Strategy & Trends Report says that 42% of salespeople exceeded their goals in 2021, a similar amount simply met their goals, and 16% underperformed. Leveraging a CRM. Effective salespeople describe their CRM as a very important part of their sales process. Image Source. Sales Enablement.

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Cultivate a cross-selling culture

Red Star Kim

Change the organizational culture A common thread was that fee-earners have a predominantly inward focus ( e.g. What do I want? What can I tell people about my services?) rather than a outward focus ( e.g. What do clients/referrers need? What will clients/referrers be interested in?). Share the success story.

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

trillion in 2021 and is projected to increase to over $30.5 The office sector now stands second at 23%, with industrial and logistics at 20%, the retail sector at 14%, and the remaining 12% being made up by other investment categories” and Savills. Investment in the global real estate market was nearly $11.5 trillion by 2031”.

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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

What do you think is most important for a M&BD assistant? One delegate question was “ What tips to engage fee earners with investing time and data into the CRM systems?”. Build personal brand We did some exercises on identifying words that encapsulate our personal branding. How do you measure up?

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

Sales Rep Performance in 2021 vs. 2022. Let’s start by taking a look at how the sales field has changed from 2021 to 2022, and dive into the biggest sales trends of the year. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends. The Top Sales Goals. The Top Sales Challenges.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up to 12 jurisdictions. What does proactive look and feel like? What stops us being proactive?

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