Red Star Kim

JUNE 15, 2023

(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

APRIL 12, 2023

Some relevant posts include: Key issues in Marketing and Business Development Planning (kimtasso.com) July 2022 Ten top takeaways on stakeholder engagement and buy in (kimtasso.com) April 2022 Seven thoughts on stakeholder management, engagement and buy-In (kimtasso.com) April 2021 Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com) (..)

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

OCTOBER 17, 2022

In an article from Harvard Business Review in Summer 2021 on Science of great writing The Science of Strong Business Writing (hbr.org) there was significant neuroscience evidence of the impact of writing on the reader’s brain. Scientific evidence on the impact of great writing. Still not convinced?

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

FEBRUARY 14, 2023

(gender bias) (kimtasso.com) Related Articles Don’t jump to conclusions – Coaching and Consulting skills (kimtasso.com) Coaching and consulting skills for M&BD workshop (November 2021) (kimtasso.com) coaching and mentoring skills (kimtasso.com) Coaching skills – the power of questions (kimtasso.com) Emotional contagion, delegation, (..)

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

NOVEMBER 17, 2023

Case studies: Marketing and Business Development at law and accounting firms. Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

AUGUST 31, 2023

Moore Kingston Smith (accountants) – Real estate thought leadership This campaign comprises a series of seven opinion articles (“The state of the global real estate industry”) exploring investment opportunities in UK real estate sharing economic data (inflation and global growth forecasts). trillion by 2031”.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130