Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. The qualification criteria are extensive, with only 24 customers in the GAM program as of March 2021.
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