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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. The qualification criteria are extensive, with only 24 customers in the GAM program as of March 2021.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. The firm has grown client mandates and its contract lawyer base.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

Coaching qualifications are explored here: Coaching and consulting skills for M&BD workshop (November 2021) (kimtasso.com). But coaches resist the temptation to tell. There are various levels of formal coaching training – certificates, diplomas and Masters degree qualifications.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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How leaders successfully drive innovation

MDI Training

We apply methods from design thinking (such as brainstorming, prototyping and iteration) to business modeling and strategy. March 2021 | Impuls series , Leadership Impact , Leadership Tips | 0 Comments with Marilena Maris: economist, personnel developer and executive coach. Secure a place on the course now. What might help you next?