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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. The firm has grown client mandates and its contract lawyer base.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

Coaching qualifications are explored here: Coaching and consulting skills for M&BD workshop (November 2021) (kimtasso.com). But coaches resist the temptation to tell. There are various levels of formal coaching training – certificates, diplomas and Masters degree qualifications. What is a consultant? Consultancy.uk

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

analysis, brainstorming, strategy and planning)“ Modern marketing: What it is, what it isn’t, and how to do it | McKinsey Collaborate – If you can demonstrate to fee-earners that you are approachable, knowledgeable, helpful and get the job done they are more likely to be engaged.

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