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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Reflections from Marketing and Business Development Executives (kimtasso.com) April 2022. Proactive Marketing Executive – Plans, Budgets, Relationships and Career (kimtasso.com) September 2021. Proactive Marketing and BD Executive – Data, Reach, Qualifications, Skills (kimtasso.com) April 2021. Winning new business.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Back to basics – importance of segmentation and personas (kimtasso.com) and Marketing and BD planning – Segmentation, Rock Stars and Engagement (kimtasso.com) Further posts on real estate marketing Thought leadership campaigns: Arcadia, JLL and Remit (kimtasso.com) December 2022 Next steps in growing a small surveying and property practice (kimtasso.com) (..)

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Referrer Management – Capacity and Capability

Red Star Kim

Book review: Neuroscience for organizational change by Hilary Scarlett (kimtasso.com) Nurture a change management movement – From “Let it go” (kimtasso.com) Top takeaways Processes Review onboarding process Back to basics – analyse trends and gaps Adapt to specialisation on the sales journey Follow up on lost tenders – determine reason and adjust (..)

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Collaboration is one of the four human abilities that can protect us from being automated The Human Edge – How curiosity and creativity are your superpowers (kimtasso.com) Value different approaches – “It was fascinating to hear how different teams and firms tackle similar issues.

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?”

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