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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality. Making the business case.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Meridian West’s Marketing Leaders Benchmark 2022 (kimtasso.com) February 2022. Alastair will be writing an article for a future edition of PM Forum magazine.

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Revolutionizing sales with data: Atrium’s success with co-founder Pete Kazanjy

Zendesk

Pete Kazanjy, co-founder of Atrium, shares his tips on how to build a successful business and discusses how he formed a 35,000-member sales community by creating top-tier content. We had 10 SDRs [sales development representatives], and our opportunity creation was dramatically lower than when we had three SDRs.”

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

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Flow Metrics for the Win — Planview Named a Leader in Forrester Wave™ on Value Stream Management

Planview

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. At the time, I was a Ph.D.

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AI for Content Creation

Strategic Communications

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.

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Top 50 Customer Success Influencers 2022

SmartKarrot

Here’s our Top 50 Customer Success Influencers list for 2022 celebrating the inspiring visionaries and trailblazers who are helping shape the field and its future evolution. So, without further ado, here’s SmartKarrot’s Top 50 Customer Success Influencers for 2022 (presented in no particular order). Lincoln Murphy. Sue Nabeth Moore.