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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

And many are looking forward to her book launch in March 2023. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. In September the firm was named as the winner of “Innovation in People Management” at the FT Innovative Lawyers Awards 2023 in London. LinkedIn followers grew by 71% with engagement rates up 79%.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

to rebuild Met Police trust – BBC News and even motor racing ( Ferrari has new F1 trackside strategy head for 2023 – The Race (the-race.com) ) We considered which professional service firms were admired for their strategy. Shoosmiths was noted for clarity, vision and being progressive as well as being aligned.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Achieve early sense-checking and promote bold and innovative thinking.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Boundaries at Work: 4 Types of Work Boundaries – 2023 – MasterClass What to do if you (or your team members) feel overwhelmed? Here there is a need to establish clear boundaries about who, when and how you are able to help. Being overwhelmed causes stress. And stress damages both mental and physical health.

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