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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Navigating the Uncharted: A Reflection on 2023 and Strategic Planning for 2024

CMOE

As 2023 comes to a close, it is the perfect time to reflect on lessons we’ve learned throughout the year and plan for 2024’s uncertainties. To understand your learning journey in 2023, record your answers to the following questions: 1. What new skills and knowledge did you learn throughout the year?

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Research update on the most in-demand soft skills

Red Star Kim

LinkedIn in-demand soft skills for 2023 In February 2023 The Most In-Demand Skills for 2023 | LinkedIn argued: “Global talent shortages have reached a 16-year high, as 75% of employers can’t find the talent they need with the right blend of technical and soft skills”.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

The Economist – The year in 2023 (subscription required The World Ahead 2023 | The Economist ) is a good starting point for any PESTLE analysis. 62% of their superforecasters suggest global growth in 2023 (as measured by IMF) will be between 1.5% Look at sector issues and trends to prepare myself for 2023 marketing planning.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)