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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in quota attainment 19.7%

B2B 198
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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot Sales

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% Know your audience.

Sales 87
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How to Resize and Retool Your Sales Force

Mike Kunkle

In 2020, I applauded them for trying hard not to send people out into the record masses of the unemployed. I’ll never suggest that downsizing someone is as hard as being downsized, but I’ve been on both sides of the desk, and they both suck. You won’t hit a target you can’t see. This is a post I never wanted to write.

Sales 130
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How to Build a Sales Process: The Complete Guide

Nutshell

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

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What is Lead Nurturing, and How Can It Help You Get More Deals?

Nutshell

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service.

CRM 71
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Why Sales Process Adherence Means Better Performance

Brooks Group

Does your team have a sales process? But do your sellers follow it consistently? If not, you may see confusion, lackluster sales performance, and missed quotas. That’s because sticking with a sales process correlates with success—and lack of adherence is a problem at many organizations. If yes, great.

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5 Tips Sales Leaders Can Learn From The US Air Force

Brooks Group

Sales people may not know it, but they have a lot in common with recruiters working for the United States Air Force, Air Force Reserve, and Air National Guard. If your industry has gotten more competitive, you have less leads, or you’re talking with prospects who don’t fully understand the benefits of what you do — you’re not alone.

Sales 87