Red Star Kim

AUGUST 31, 2023

There are case studies of thought leadership, branding, pricing and strategy. There’s web and social media content about the key findings (e.g. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media. As well as professional services winners in brand and reputation awards.

Marketing 130

Marketing Leadership Government Logistics 130

Account Manager Tips

OCTOBER 16, 2021

Social media platforms like Instagram, TikTok, and YouTube have all since embraced the humble hashtag. And just like any other social media platform, it can be a huge waste of time. Here are ten hashtags that will help you thrive as a key account manager. LinkedIn was late to the party. For example #Career. Discover more.

Key Account Management 244

Key Account Management Account Management Management Media 244

Hubspot Sales

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. That’s why sometimes it’s difficult to know the difference.

Media 104

Media Investors Insurance Leadership 104

Red Star Kim

JANUARY 16, 2023

Many firms across the sector are struggling to recruit at the required levels presenting capacity and potential service issues. Develop a clear purpose and strategy. On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Both to support their competitor analysis and to see what good strategies and campaigns look like. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Account Manager Tips

JUNE 18, 2021

How to prove your expertise on LinkedIn LinkedIn is the best place to reach a professional network of prospects, clients and recruiters. There are lots of optimization strategies depending on what you're optimizing for. There are lots of optimization strategies depending on what you're optimizing for. Everyone does that.

Key Account Management 130

Key Account Management Publishing Account Management Media 130

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

FEBRUARY 1, 2024

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. In its 12 th year – it obtains the opinions of around 100 CMOs from professional service firms. The list feels a little inward looking.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 29, 2023

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. A guest speaker is usually invited. Only 20% are members of the Forum. ONS data is based on outputs.

Meetings 130

Meetings Government Management Finance 130

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. What is inbound sales?

Sales 135

Sales Decision-making Healthcare Value Proposition 135

Red Star Kim

SEPTEMBER 26, 2023

M&BD team structures are not created in isolation – they support the firm’s business strategy which is designed with the external environment and firm’s resources in mind. They learn about their markets and clients, help formulate strategy and develop plans. Other firms will have these roles integrated.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Account Manager Tips

AUGUST 4, 2022

In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Every month inside The KAM Club , members vote for a book of the month. Account Manager Tips · 1. Why Introverts Make Better Networkers. Table of Contents.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Red Star Kim

DECEMBER 14, 2022

Align with the firm’s and key teams’ aims and overall strategies. Understand Board priorities and financial strategies. Early in December we enjoyed an interactive and productive day at Taylor Wessing (Thank you for hosting!) for a day workshop on “Future Marketing/BD Manager” with PM Forum. Delegate aims. Be more persuasive.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Brooks Group

JULY 6, 2022

Sales people may not know it, but they have a lot in common with recruiters working for the United States Air Force, Air Force Reserve, and Air National Guard. Individual recruiters have to do their part to improve their positioning in the market as well. As a salesperson, how often do you share valuable insights on social media?

Sales 87

Sales Sales Training Retail Advertising 87

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Build personal brand We did some exercises on identifying words that encapsulate our personal branding. How do you measure up?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

DECEMBER 5, 2023

These sessions are experiential – with much use of social learning so many insights are generated during group discussions. In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. It was on budget day so those from accountancy and tax practices had a lot going on.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Hubspot Sales

JUNE 9, 2023

Even though disciplines like medical sales may need a degree, there are many other sales jobs that don't require one,” says Doug Brown, CEO of Sales Strategies. If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. In this guide, we’ll explore how you can get into sales without a degree.

Sales 100

Sales Insurance Decision-making Transportation 100

Hubspot Sales

SEPTEMBER 14, 2020

The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Mediums like search engines, email, and social media are all touchpoints that have a place in each of the progressions detailed above.

Digitalization 103

Digitalization Marketing Media Facilitation 103

Agile CRM

DECEMBER 23, 2022

The global market for video interview software is expected to continue to grow in the coming years, as more employers embrace this technology to streamline their recruitment process. The use of video interviews has been on the rise in the past few years, with more employers using this technology to conduct initial screenings of candidates.

Software 52

Software Software Onboarding Food and Beverage 52

Arpedio

DECEMBER 20, 2023

However, effective outbound sales requires a sound strategy, tailored to the target audience and the market. To help you establish a winning outbound sales approach, we will delve into the proven strategies that can help businesses generate leads, nurture relationships, and close deals. What is Outbound Sales?

Sales 52

Sales Value Proposition Decision-making Communication 52

ACT

SEPTEMBER 12, 2023

That’s why you need a robust business scaling strategy to supercharge your business growth. But here’s the thing—you must know why entering a new market is the right growth strategy for your business. But here’s the thing—you must know why entering a new market is the right growth strategy for your business.

Small Business 52

Small Business Marketing CRM Software 52

Hubspot Sales

JANUARY 30, 2023

That could be through engagement on social platforms, collaborations, and maybe even direct endorsements. Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions. You can fine-tune social skills. You can receive mentorship.

Construction 87

Construction Media Communication Meetings 87

PandaDoc

MARCH 6, 2024

We’ll discuss how AI streamlines sales and contracting processes and helps with identifying new strategies. With that being said, we’re also seeing a boom in AI tools in the market these days — so the questions that remain are: Which AI tools are actually a necessity vs. which ones are a fad? So, let’s dig in, shall we? Check out this video.

e-Learning 97

e-Learning Artificial Intelligence Media Government 97

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Implement strategy. Whereas previous conference speakers focused on strategy development, Zoe Bailey of Withers & Rogers talked confidently through her pragmatic and elegant approach to strategy implementation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

LinkedFusion

AUGUST 2, 2023

For that, you need to reach out to your target audience and social media has become a popular option. As it is a social networking website, you should regularly send messages, post content and interact with the content posted by other users by liking, sharing, and commenting. Are you looking for business growth opportunities?

CRM 52

CRM Software Software Decision-making 52

Hubspot Sales

FEBRUARY 13, 2023

You’ll find new job opportunities, industry knowledge, recruitment leads, and prospective clients you might not have had access to otherwise. The Benefits of Business Networking Tips for Business Networking Networking can happen face-to-face at business conferences, seminars, social events, and through industry connections.

e-Learning 79

e-Learning Advertising Meetings Investors 79

Miller Heiman Group

SEPTEMBER 25, 2019

Reed, global social media expert and the only CEO with a mohawk. A pioneer in social media, Reed joins host Greg Moore to discuss strategies for leveraging social selling as part of an omnichannel approach to engage buyers. Building Your Social Muscle. Elevating Your Content Strategy on LinkedIn.

Media 50

Media Marketing Sales 50

Zendesk

JANUARY 10, 2024

That said, a WFM strategy will fall flat without properly analyzing and utilizing data. Social media: Use your social pages to your advantage by monitoring customer comments and conducting polls. Nearly every successful business engages in workforce management (WFM) to achieve organizational goals.

Management 52

Management Decision-making Onboarding Organization 52

Hubspot Sales

MARCH 22, 2021

While it might not be not a traditional social network, it's a great resource for quickly and thoroughly learning what you're doing well and how you can improve. For over two years, I worked for a thought leadership startup that helped entrepreneurs running multi-million dollar companies build their brands. In 2020, there were 33.7

Investors 131

Investors Small Business eCommerce Construction 131

Zendesk

SEPTEMBER 29, 2022

How to build an outbound sales strategy. Both sales strategies have different goals and benefits. Each sales strategy presents its own challenges as well. Inbound sales demands a strong web and social presence, plus robust analytics. And we have stats to prove it. What is outbound sales? What is outbound sales?

Sales 52

Sales CRM Media Decision-making 52

LinkedFusion

JULY 24, 2023

If you want to use the LinkedIn platform to advance your career, generate leads, and increase your cold outreach then optimizing your LinkedIn profile is crucial. In this blog, we’ll start with the fundamentals before learning about the best techniques for optimizing your LinkedIn profile. But that’s incorrect!

Media 52

Media Marketing Digitalization Advertising 52

SBI Growth

OCTOBER 15, 2013

Recruiting – LinkedIn has changed everything. Social media have evolved as the most potent recruiting channel. Example: A recruiter monitors "A" players who work for competitors. Recruiting and employee engagement initiatives are most successful when they are mobile-friendly. In a word, become more Agile.

Sales 121

Sales Media CRM Leadership 121

Zendesk

FEBRUARY 12, 2024

In today’s fast-paced and competitive business environment, staying ahead in customer service means continually educating yourself and your team. Customer service podcasts provide an excellent avenue for gaining knowledge and insights without disrupting your busy schedule.

Customer Experience 52

Customer Experience e-Learning eCommerce Artificial Intelligence 52

Hubspot Sales

JANUARY 30, 2023

That could be through engagement on social platforms, collaborations, and maybe even direct endorsements. Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions. You can fine-tune social skills. You can receive mentorship.

Construction 63

Construction Media Communication Meetings 63

ACT

JANUARY 13, 2023

They also help you implement the right business strategies for continued success. “Precarious,” “unpredictable,” and “volatile”—are just a few adjectives entrepreneurs have used to describe the global economy over the last two years. Soaring interest rates and commodity prices indicate the economy is headed toward a recession in 2023.

Supply Chain 52

Supply Chain Small Business CRM Marketing 52