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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. Is ABM strategic or tactical?

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. At Advisory Board, we work with over 4,900 provider organizations, 90 health plans and 400 suppliers to produce syndicated research studies about U.S. health care dynamics.

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TOP 10 HEALTH CARE CRM

Apptivo

Over the years, the healthcare industry is gaining prominence and becoming competitive. With many applications in the healthcare market, patients are highly informed, thus demanding superior and prompt customer service in the forthcoming years. What is Healthcare CRM? Benefits of CRM in healthcare Industry.

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Mediafly Acquires iPresent to Provide Sales Enablement For All

SBI

More and more businesses are beginning to develop a Sales Enablement strategy, but until now no single supplier has had a range of tools to support all sales teams whatever their size, complexity and growth aspirations. Account Planning. Account Targeting. Blog Article. Katie@blastmedia.com. 317-806-1900 ext 142.