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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

Only around 60 percent of account managers are making quota, per HBR. Senior management needs to see fast results, especially in a recession. The challenge becomes how to decide which opportunities that account managers bring forward should be pursued. Sales professionals in general are very visual.

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. From winning the deal to kicking off, or from moving a project into a new stage of development, suppliers can become distanced from the actual work and, therefore, from the relationship with the customer.

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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

As I write this, I am aware of several initiatives underway to better assess the sustainability of suppliers. The United Nations is sponsoring an initiative to develop a common supplier framework in the health industry. Procurement functions in different companies are looking at how to apply ESG metrics to their key suppliers.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. 2: Reset your shared success plan. – SAMA. We’re seeing it first hand.

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Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

The first and perhaps most obvious is for the supplier, who is able to better respond to the specific needs and requirements of a customer, beyond merely offering a one-off product. To explore how servitization can lead to greater value for you and your key accounts, contact Neil Tumber n.tumber@aston.ac.uk Cell +1 314 229 3360.