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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?

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How Project N95 streamlined its volunteer-staffed support using Zendesk

Zendesk

The non-profit organization bills itself as the National Clearinghouse for PPE in the United States, protecting healthcare, essential workers, vulnerable communities, and anyone who needs to be safe in their community by providing equitable access to PPE. That’s where Project N95 comes in.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Senior leaders control budgets, set strategy, and have the authority to champion major initiatives across the organization. This will position your product or service more strategically.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

This in turn rewards the progressive, ABM embracing company by being seen as a forward-thinking and customer-centric supplier who focuses on deploying the total value of their company’s capabilities where and when the customer needs them. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.

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The Next Normal Arrives

Aepiphanni

This blog covers some trends and factors that businesses can use in their preparation for the next normal. The COVID crisis reinvigorated the need to innovate, more so to digitize everything from supply-chain reinvention to AI in healthcare. Trends to know for a prosperous 2021 and beyond. New generation of innovative entrepreneurs.

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How to Navigate the New Normal: Anticipate.

Blue Canyon Partners

Asset Mix: As customer needs have shifted to address the COVID crisis, suppliers have reorganized their assets to meet these new needs. Asset mix examples in the healthcare industry are plentiful. As reported recently, the COVID outbreak negatively impacted Medline, a $14B-revenue supplier of medical products.