Arpedio

MARCH 6, 2024

In today’s competitive business landscape, effective account management plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, account management is not without its challenges. Addressing these challenges is crucial for business success.

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Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.

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Arpedio

MARCH 5, 2024

This is where effective account management comes into play. Businesses across industries are increasingly turning to account management solutions to streamline their processes, enhance client satisfaction, and drive growth. Moreover, efficient account management contributes to operational efficiency and productivity.

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Account Management Skills

JANUARY 21, 2022

What’s the most useful skill you need in your Account Manager role and how much formal training have you received? This was the question I posted in a LinkedIn Account Manager Group. Top 10 Skills and Expertise You Need As Account Manager. Essential Account Managers Skills Varies for Each Industry.

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Red Star Kim

SEPTEMBER 5, 2023

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. Book review: Neuroscience for learning and development by Stella Collins.

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Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how. Table of Contents.

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Red Star Kim

OCTOBER 24, 2022

Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. One delegate was struck by my fun use of dinosaurs in portfolio management. Sales meetings. Research and advance planning of meetings .

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Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount.

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Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

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Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools. Table of Contents. (1)

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Account Management Skills

JULY 26, 2023

Conversations are already happening in which clients are asking account managers questions about AI. Here’s a recent scenario I’ve come across: An Account Manager client of mine delivered a series of engaging copy lines to the client’s brief.

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Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet. Laura: It's never boring.

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Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. This is also true of account management. It’s not discussed much, not even in books. Eliminating the Blind Spot.

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Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

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Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Account Manager Tips

NOVEMBER 16, 2022

Use meeting scheduling apps 7. Use project management tools 9. Create recurring milestone meetings 11. Too many clients, not enough time Key account managers have a lot of clients. So here are some ideas to help you improve the quality and efficiency of your client communications. Repurpose 6.

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Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference.

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Account Management Skills

JANUARY 24, 2022

In a discussion in the LinkedIn Account Manager Group, I asked Account Managers “Can you recommend some of the best questions you ask your clients” Many Account Managers from different industries offered their suggestions based on their knowledge and experience. *Updated January 2022.

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Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

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Account Management Skills

SEPTEMBER 4, 2023

If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust. So, Joey, just give us a flavour of your background and your experience, particularly through the lens of working with account managers.

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Brightbridge Consulting

AUGUST 5, 2021

We are supporting the development of various activities through The Association for Key Account Management and Technological University Dublin, supported by Pfizer. We now look forward to booked engagements with the development of leadership and furtherance of account plans this Autumn. A face-to-face meeting is planned!

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KAMCast

JULY 8, 2021

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s account manager play then?

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Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. You need your client engaged and communicating, but they don't always see it that way. Set follow-up during the initial contact.

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Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

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Red Star Kim

FEBRUARY 15, 2024

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. ChMC-Award-Competency-Framework.pdf (managers.org.uk) How are facilitating and counselling connected to coaching, mentoring and consulting?

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Red Star Kim

JUNE 16, 2022

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. This linked into various conversations on promoting internal referrals (cross-selling) through a variety of internal communications, internal marketing, training and monitoring methods.

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Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. I think this, particularly for the agency, account manager community is key.

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Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Welcome to Episode 27.

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Account Management Skills

APRIL 27, 2021

This episode’s for you if you’re interested in managing other people. Maybe you’re in an account manager role now and you’re thinking that the next step up for you is going to be an account director role, where you’re going to be responsible for a team. ?. Welcome to Episode 28. Matt 05:00.

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Account Management Skills

MAY 4, 2021

This episode is for you if you’re interested in the role of account management within an app development company. Tim Moore , account director at Sonin joined me. what he believes makes a successful account manager in his agency. He shared: his experience of working in an app development agency. Tim 04:05.

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Red Star Kim

MARCH 16, 2023

While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Another cultural shift.

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Mike Kunkle

MARCH 31, 2023

It includes frameworks, models, steps, and techniques that sellers use to open and win an opportunity or manage an account. A methodology is considered full cycle when it covers everything from before the buyers know who you are, through prospecting, opportunity management, and account management.

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Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.

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Account Management Skills

MARCH 29, 2021

We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. David has lots of high quality useful resources on his site including recordings of past webinars, his books and also you can sign up for his live events.

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Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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DemandFarm

MAY 22, 2024

By leveraging these add-ons, companies can effectively manage their customer relationships and accelerate development cycles, ensuring they stay ahead in the competitive market landscape. Top Key Account Management Applications 1. Its ability to deliver personalized communication at scale makes it invaluable.

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