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Navigating the New Generation of Strategic Account Managers

Strategic Account Management Association

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

In the end, if you fail to meet your commitment, you fail to meet your commitment. To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. Only around 60 percent of account managers are making quota, per HBR. Senior management needs to see fast results, especially in a recession.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. A New Enterprise Account Management (EAM) Program. Our GAM program represents the premium, global offering to our largest and most strategic global accounts. million today.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. Account managers are focused on taking a consultative approach to selling, such that customer decisions are based on the overall value potential of the supplier’s products and services.

CXM 520
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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales account management strategy becomes indispensable. First, a quick primer – what is account management?

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Why are account managers not cross selling and upselling during client meetings?

Account Management Skills

Why do account managers not cross sell and upsell during client meetings? They realised that their front-line account managers weren’t set up for success in this area and/or they needed to upskill their entire team because they didn’t have account managers! How can account managers be more confident?

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Account plans are help you define your key account strategy.