Strategic Account Management Association

OCTOBER 26, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Account Management Skills

MAY 22, 2023

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

Account Manager Tips

JUNE 23, 2020

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. The Tenets of Account Management.

Key Account Management 182

Key Account Management Account Management Management Suppliers 182

Account Management Skills

MARCH 31, 2023

b) In an article entitled “The future of AI in client-agency relationships” in Marketing Procurement IQ ” it encourages brands to ask their agencies questions about AI. It says “brand advertisers should ask the following questions to their agencies”: Are you currently using AI or planning to do so?

Account Management 52

Account Management Procurement e-Learning Management 52

DemandFarm

MARCH 31, 2023

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. Are you moving to account management from a different profession?

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Account Management Skills

JANUARY 25, 2022

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

The SAMA Podcast

SEPTEMBER 3, 2022

The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. However, these same forces affected Procurement/Purchasing professionals too, which begs the question: How have procurements’ lives changed?

Supply Chain 80

Supply Chain Procurement Account Management Management 80

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Although developments in technology to analyse large data sets of past project costs has led to some firms taking a more sophisticated approach to estimating, predictive pricing and risk and project management.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Tina has 25 years working in marketing procurement.

Account Management 52

Account Management Management Procurement Decision-making 52

Account Management Skills

NOVEMBER 8, 2023

We discuss: why David describes the relationship between the agency, the client and the client’s procurement department as the triangle of doom. So if all of this sounds interesting, then please visit the homepage where you can book a call, have a chat with me and see if this might be a good fit for you or a member of your team.

Procurement 52

Procurement Account Growth Account Management Advertising 52

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. Too many key account managers arrange their quarterly reviews as they go. The world's most amazing community of key account manager. The KAM Club.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

KAM With Passion

MARCH 28, 2022

A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. Typical roles are the sponsor, the decision-maker, evaluators (experts), users (quite often from various teams), procurement, gatekeeper (with various interpretations of what this means).

Procurement 130

Procurement Stakeholders CRM Government 130

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? I’ll be talking more about pricing with Alfie Wenegieme FCCA , Managing Partner at Cactus on the next podcast episode “Creative Agency Account Manager”

Account Management 40

Account Management Profitability Account Growth Procurement 40

Account Management Skills

APRIL 4, 2024

You can listen to the episode here.

Procurement 52

Procurement Account Management Management Leadership 52

MTD Sales Training

MAY 3, 2020

You’ll be asked to pitch for work as part of a procurement process but any work that you’ve done or any relationship that you have with them counts for nothing as far as this is concerned. We cover a lot of material on how to be a trusted advisor within our Online Sales Training and our Key Account Management Training courses.

Suppliers 140

Suppliers Procurement Key Account Management Sales Training 140

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Clarity Engagement Solutions

NOVEMBER 9, 2020

A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. To combat the challenges of the current economic climate the survey revealed that 76% of respondents would implement KAM strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. To combat the challenges of the current economic climate the survey revealed that 76% of respondents would implement KAM strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Account Management Skills

JUNE 8, 2021

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. The second one is to decide whether you have a good relationship with the procurement department.

Procurement 40

Procurement Decision-making Account Management Investors 40

Arpedio

OCTOBER 14, 2021

Scope 1, 2, 3 are what you own, what you operate, what you control and what energy is procured in order to power your operation. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management. Start free trial. Contact us. Stay ahead. Sign me up! Explore the opportunities?.

Procurement 52

Procurement B2B Account Management Innovation 52

Openview

MAY 29, 2019

Reliable uptime, disaster recovery (DR) and business continuity (BC) are crucial aspects of relationship management with enterprise customers, who tend to view a lot of their software as “critical” and will want to know you have a reliable uptime track record and the systems in place for disaster recovery and business continuity.

Procurement 93

Procurement Decision-making Account Management Meetings 93

Account Management Skills

JANUARY 11, 2022

And because we’re not tracking that, so what that means is our ability to negotiate is just reduced and procurement just kind of played with us. I remember reading, I think he was a procurement director, global procurement Director at P&G. But your right procurement will say yes, how many FTEs? Chris 15:22.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Revegy

JANUARY 18, 2021

Revegy’s Relationship Maps take the blinders off of megadeals, and allow sales teams to do the following: Quickly and easily map contacts from your CRM and visually connect the dots – from coaches and stakeholders to decision-makers and procurement, organizational charts are easily built with drag and drop functionality.

CRM 119

CRM Procurement Stakeholders Facilitation 119

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Your client's procurement team is involved 3 to 6 months before the end of the contract. The key account manager must scream and shout to keep their renewals in focus.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Brooks Group

SEPTEMBER 8, 2022

It’s incumbent on the buyer to understand what’s important to procurement. T he way we believe you get there is to have team selling enabled with good technology so that if a potential client reaches the account manager or project manager as opposed to the salesperson, they still know what’s going on inside of that account.

Procurement 52

Procurement Decision-making Sales Sales Training 52

Account Management Skills

JULY 17, 2023

Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. So all of that to say, the idea of being an account manager was not on my radar whatsoever.

Account Management 52

Account Management Meetings Management Digitalization 52

SBI

JULY 15, 2021

In large companies, internal Account Managers are often segmented by vertical or offering, so they’ll need to pull the right team members into the right meetings. More companies are working remotely, making it far more difficult to get everyone in the same “room.”

Procurement 57

Procurement Account Planning Sales Stakeholders 57

Showpad

NOVEMBER 20, 2019

Buying patterns can also vary by size at manufacturing firms; SMEs are agile, flexible, will often experiment with new technologies and usually have relatively straightforward procurement processes. This is worth taking into account as new buyers are involved in cross-selling journey. The evolution of the buyer’s journey.

Manufacturing 49

Manufacturing Procurement B2B Stakeholders 49

Account Management Skills

APRIL 26, 2023

This episode is for you if you’re interested in understanding how a project management team and an account management team work together in an internal communications agency. Now Brilliant Ink call their account management team strategists. We were doing project management as best as we could.

Account Management 40

Account Management Decision-making Stakeholders Management 40

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Mike Kunkle

FEBRUARY 5, 2023

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. The most commonly supported activities for commercial methodologies include prospecting and opportunity management.

B2B 198

B2B Sales Decision-making Negotiation 198

Account Management Skills

APRIL 3, 2023

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. Have you got any thoughts on that?

Co-Creation 52

Co-Creation Account Management Procurement Management 52

5600 Blue

NOVEMBER 29, 2017

We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful. In surveying the global account managers, they listed price concessions as the #1 used negotiation tactic. Minimizes deal margin.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

Account Management Skills

FEBRUARY 6, 2023

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. You can read more here. Better to make use of them than to try and escape from them, I say.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Account Management Skills

NOVEMBER 2, 2021

This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career. By the end of nine weeks working with me, you’ll have a repeatable, client centric approach to increasing revenue from your existing accounts. ?. Welcome to Episode 48. Jenny 03:06.

Account Management 72

Account Management Decision-making Meetings Management 72