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How Marketing and Customer Success Can Collaborate to Drive Business Growth

SmartKarrot

If you read our blogs regularly, you know we often discuss collaboration between different departments. We have mentioned many times that customer success (CS) should not be siloed. Below we examine the potential benefits of collaboration between your marketing and customer success teams. Exchange customer stories.

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Top 50 Customer Success Influencers 2021

SmartKarrot

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

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What is Sales? A quick guide.

Apptivo

But in the end, it’s on the sales department to make that final push of converting that customer from the interest stage. Customer Acquisition. Customer acquisition also happens through the sales process, when the salesperson brings in more new customers through cold-calling, cold-emailing and through other sales tactics.

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What is Customer Retention? 8 Best Strategies [+Apps]

Tidio

In this guide: What customer retention is and why it matters for your business. 8 customer retention strategies to build authentic relationships. The best customer retention software on the market. Looking for other business growth strategies? Try the latest tactics to improve the customer experience.

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What Is Product-Led Storytelling and How to Use It to Supercharge SaaS User Acquisition?

SmartKarrot

Further, we will discuss the ways in which you can use it to supercharge your user acquisition. In a nutshell, a brand story is not a useless thing but a product story serves the purpose of user acquisition in a better way. Top Tips on Implementing Product-Led Storytelling for Supercharging SaaS User Acquisition.

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The ROI of Account Planning

ProlifIQ

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. Prioritize your accounts based on factors like revenue potential, strategic fit, and growth opportunities.

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Product-Led, Customer-Led, Sales-Led, Marketing-Led Growth: What’s Right for Your Business?

SmartKarrot

This leads to lower customer acquisition costs and higher retention costs. PLG or product-led growth also leads to shorter sales cycles, automates user acquisition, and aids in onboarding. Some companies who have used the sales-led growth tactic are Microsoft and Salesforce. Marketing-led Growth.