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How Jaclyn D’Arcy at GHX Drives Sales Readiness | Building Modern Sellers Blog Series

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When we were acquired by GHX in January 2020, I turned my focus to more acquisition-based enablement. This led to the development of a revenue enablement team that I currently lead, supporting all of the commercial, customer-facing teams. . I was helping solve questions like, how is Lumere getting integrated into GHX?

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. Organizations are guilty of putting it on the back burner even though it is one of the most crucial factors in success. Maintaining your employees and your customers is the first thing customer success does.

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Customer Acquisition vs Customer Retention: What Should SaaS Companies Prioritize?

SmartKarrot

Of all the debates that one can possibly have in the world of sales and marketing, one that takes no backseat is customer acquisition vs customer retention. While acquiring customers is an integral part of any growing business, retaining them for good is also equally important. What is Customer Acquisition?

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Budgeting for Customer Success in 2022: A Guide for Customer Success Leaders

SmartKarrot

As a customer success leader, one of your most important jobs is budgeting for the customer success department. But there is still a lot of parity required for organizations to give customer success equal prominence as other departments in the organization. The need for budgeting for customer success.

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6 ways to ensure subscription renewal of SaaS clients

PandaDoc

By maintaining high subscription renewals, SaaS companies are able to ensure financial stability from customers. By lowering customer churn and increasing customer retention, the company can put energy towards customer acquisition or upselling. How Important Are Customer Renewals?

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The top three sales enablement success factors and why alignment is the key to all of them

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Welcome to the second post of this blog series for executives. . In this edition, I’ll be discussing the three most critical success factors when it comes to sales enablement. Did sales enablement success factors change during COVID-19? . This success factor requires having the previous one in place.