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Article: ABA Bank Marketing – How banks can lead from the front with digital

NG Data

In today’s digital landscape, banks must continually adapt their digital toolkits to remain competitive and deliver consistently positive customer experiences. AI plays a central role in developing a customer-led culture, allowing banks to prioritize understanding customer needs, preferences, and pain points.

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Banks May Be Ready for Digital Innovation: Many on the Staff Aren’t

NG Data

Banks adopting AI face challenges in training frontline staff. Banks need to address these issues by incentivizing employees to become customers themselves and offering simulation tools and microlearning modules. Source The post Banks May Be Ready for Digital Innovation: Many on the Staff Aren’t appeared first on NGDATA.

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The Right Way to Balance Digital and Branch Banking

NG Data

Branch networks are shrinking, and banks need to get better at handling this disruptive process with empathy. One study shows that 31% of customers who switched banks did so when a branch closed. The post The Right Way to Balance Digital and Branch Banking appeared first on NGDATA.

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Blog: The Power of a CDP in Banking Digital Transformations

NG Data

Banks face challenges in managing their legacy cores and personalizing customer experiences. Source The post Blog: The Power of a CDP in Banking Digital Transformations appeared first on NGDATA. Modernizing legacy cores is not a "rip and replace" procedure but can be done in parallel with building mature customer profiles.

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Banks Have This Major Edge. Can Credit Unions Catch Up?

NG Data

Credit unions have great customer service, but banks excel in digital services. To build and maintain customer loyalty, credit unions must learn from banks and improve their digital offerings. Source The post Banks Have This Major Edge. Can Credit Unions Catch Up? appeared first on NGDATA.

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How banks can lead from the front with digital

NG Data

It's the digital age. So why am I, a digital marketer, talking about traditional marketing? The post How banks can lead from the front with digital appeared first on NGDATA. Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

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4 Ways Personalization Is Evolving at Top Banks

NG Data

Banks use real-time client data, AI, cloud computing, and open banking to enhance digital experiences and provide personalized interactions. It also promotes financial inclusion for underserved communities by expanding banking options.

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