Red Star Kim

OCTOBER 20, 2023

To shine like a beacon from a morass of mediocrity. We craft the message. We scrimp on time and fail to convert words into feelings that drive action. How do we make our words stand out? To grab attention? We are writers. We are communicators. We are cheerleaders for our clients. We are translators of information into insights.

Media 130

Media Communication Marketing Digitalization 130

Help Scout

FEBRUARY 5, 2019

Introducing Modes and a Beacon design update. We launched a pretty big Beacon update last month, including new features and an updated design. Every Beacon has a goal. Modes are only part of the mix when you have Docs and Messaging (Email or Chat) enabled. New Beacons now default to Self Service mode. What’s New.

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Help Scout

FEBRUARY 19, 2019

At the beginning of 2017 I sat down with a blank sheet of paper and began planning out the future of Beacon. At the time, Beacon provided a simple and elegant way to browse Docs articles, but not a lot more. What follows is the process from a design perspective and how we arrived at the Beacon you know and love today.

Communication 40

Communication Customer Experience Management 40

Help Scout

JUNE 5, 2019

Use private Docs sites in Beacon. Now you can create Docs sites that can only be found and viewed through a Beacon. Put that Beacon behind any password-protected area on your website and you’ll be all set. Did you know you can customize the labels used in Beacon and Docs? What’s New. Before you go. Upcoming events.

Software 40

Software Software 40

Help Scout

OCTOBER 9, 2018

Help Scout’s Beacon 2.0 Live chat solutions are awesome for customers — that’s why we made live chat the central component of Beacon 2.0. Unlike other live chat solutions, Beacon is a self-service tool first that draws on all of the outstanding content you’ve already created and repurposes it in relevant contexts. With Beacon 2.0,

Software 40

Software Software e-Learning Customer Experience 40

Help Scout

APRIL 27, 2021

Upstream Tech is able to more thoughtfully curate the content of customer webinars and training with Beacon messages that announce these events. Upstream Tech also uses Help Scout’s live chat Beacon to speak with potential customers who visit their website and are looking to learn more. Upstream Tech’s favorite features.

Publishing 45

Publishing Innovation Organization Management 45

Help Scout

APRIL 27, 2021

Launched Beacon 2.0 Launched Messages. Launched a public DEI dashboard. content subscribers. 60+ people in 42 cities and 11 countries. 200 million. customer conversations. and live chat. Became a Certified B-Corp. Launched Help Scout for Good. 100+ people in 85 cities and 18 countries. Raised $15m from Lead Edge Capital. subscribers.

Profitability 81

Profitability Decision-making Digitalization Software 81

Arpedio

MARCH 8, 2024

Active Listening and Feedback Loops Empathetic listening is more than hearing words; it’s about understanding the speaker’s intent, emotions, and underlying message. Active listening facilitates a deeper connection that can foster trust and respect.

Management 52

Management Stakeholders Facilitation Innovation 52

Arpedio

JANUARY 4, 2024

By delving into a myriad of topics, from the principles of account mapping to its tactical application, this article serves as a beacon for professionals who aim to curate an enhanced and more targeted sales journey. Prepare to unlock the intricacies of account mapping and embark on a path to unmatched sales proficiency.

B2B 52

B2B Sales Decision-making CRM 52

Nutshell

JANUARY 30, 2020

These features are extremely useful for marketers who want to promote specific offers and messages to specific audiences. Click-through rates Unsubscription rates Message deliverability. CRMs allow marketers to send targeted messages towards people depending on their stage. Targeting based on behavior, location, and other data.

CRM 155

CRM Marketing Decision-making Advertising 155

Help Scout

JULY 6, 2021

In addition to a shared inbox , you can use Help Scout to build a knowledge base with Docs , provide live chat support through Beacon , and deliver proactive support using Messages , making it easy to scale as your team and support demands grow. They also have some CRM functionality, as well as the ability to create in-app messages.

Decision-making 65

Decision-making Media Software Software 65

Help Scout

JULY 8, 2021

You can also offer live chat support through Beacon or build out a knowledge base using Docs. For access to any other support tools — live chat, knowledge base, or in-app messaging — you’d need to purchase additional software. The Workflows feature lets you automate routine tasks to free up time for your team.

Decision-making 115

Decision-making Management Organization Software 115

Help Scout

JUNE 5, 2019

If you aren’t creating a marketing strategy that is centered around this new way of doing things, your message will be tuned out by customers who are used to helping themselves. For example: A five second test puts your website in front of your target market to make sure the message resonates as you intended it to.

Marketing 40

Marketing Decision-making Leadership Customer Success 40

Help Scout

FEBRUARY 25, 2019

New in Beacon Take control of your incoming support volumes with Modes. Once the long tail also got small, we switched the support side off and played an automated message so customers knew where they could find help.”. For example: Record a voicemail message on old phone lines so that customers know where they can go to get help.

Decision-making 40

Decision-making Communication Customer Experience Innovation 40

Help Scout

FEBRUARY 26, 2019

A few too many inconsistent messages, and you might lose their trust. So how do you stay consistent with your messaging while staying relevant in an ever-changing industry? Related: Behind the Scenes: The Design of Beacon. It can be something your customers rally behind, or a vision your employees truly believe in.

Decision-making 40

Decision-making Innovation Organization Marketing 40

Help Scout

NOVEMBER 12, 2018

What's New: Beacon and Live Chat. In addition to a bunch of notification bug fixes and reliability updates: We added a new browser notification and notification sounds whenever a customer sends a new message during an ongoing chat. Beacon API updates. Introduced the Beacon('article') method. Beacon release notes.

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Help Scout

MARCH 6, 2019

Beacon and Chat Updates. You’ll be happy to know that we pushed all sorts of bug fixes and updates to Beacon and live chat in February. Head over to Beacon Release Notes for the full scoop. Update the customer profile with Beacon. We spent a lot of time optimizing the Beacon embed package. What’s New.

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Nutshell

MAY 11, 2023

Most importantly, a CRM helps you send the right message to the right customer at the right time. Find out where your target market hangs out and use those online influencers to deliver your message. Realvolve Realvolve offers features for organizing contact data, managing tasks, and messaging through email and SMS texting.

CRM 134

CRM Client Relationships Communication Software 134

Nutshell

JUNE 11, 2021

These words shine out of the screen like a beacon. Most brands’ online marketing messages revolve around unique value propositions—as they should. As a result, their marketing messages are often about what these objects are and what they do. . Image via finli.com. Sell solutions, not features. Solutions to their problems.

B2B 113

B2B Value Proposition Communication Acquisition 113

Help Scout

JUNE 24, 2021

Along with managing incoming customer communications, many help desk tools let you offer proactive support through knowledge bases and automated messages. With help desk software, you’re able to create that direct line of communication between you and your customers — and also make the process more efficient for everyone involved.

eCommerce 84

eCommerce Software Software CRM 84

Apptivo

MARCH 24, 2023

Improve Communication A help desk can be a big help when customer service representatives are drowning in a sea of queries from various communication channels such as emails, phone calls, and even social media messages.

Energy and Utilities 59

Energy and Utilities Prioritization Media Communication 59

Zendesk

MAY 26, 2021

It’s a beacon that directs every customer interaction. Our report also found that less than a third of companies offer customer self-service channels, such as live chat, social messaging, help center, or peer-to-peer communities. What is a customer service philosophy? Tips for writing your customer service philosophy.

Customer Experience 59

Customer Experience Leadership Meetings Decision-making 59

Help Scout

NOVEMBER 28, 2018

Since real-time messaging has grown in popularly, opening a chat for immediate help — rather than sending an email and waiting for a reply — is practically expected these days. Messaging platforms offer a more authentic way to showcase your agent’s personality than traditional channels. Try Beacon 2.0 Deliver instant answers.

Decision-making 40

Decision-making Customer Experience Software Software 40

Nutshell

NOVEMBER 25, 2020

Send tactical messages to prospects that assist their journey through the pipeline and help them convert into customers. Consider that, with the press of a button, an email marketer with a healthy audience can get their message in front of tens of thousands of people at once, every single time. Is your business ready for a CRM?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Help Scout

AUGUST 12, 2021

Compared to asynchronous channels like email or messaging, social media customer service requires increased staff levels (if you have significant volumes). Our incoming customer service requests are primarily through email and live chat ( using Beacon ), but we do also receive requests on Twitter and Facebook. Higher staffing levels.

Media 145

Media Management Prioritization Customer Experience 145