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Demystifying Artificial Intelligence

Mercuri International

In this blog post, we will delve into the broader AI domain, its implications for B2B marketers, and the challenges that come with harnessing its power responsibly. Nowadays, most AI solutions fall under the category of “narrow AI,” which specializes in solving particular problems and tasks.

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How to run a SaaS marketing campaign effectively

Nutshell

The SaaS space is filled with a constant influx of new companies trying to innovate and challenge the industry leaders. Creating content—everything from long-form blog articles to explainer videos to downloadable resources to weekly newsletters—draws in free traffic to your website and steadily adds email addresses to your marketing list.

Marketing 142
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5 Quick Tips On Building Better, Long-Term Client Relationships

MTD Sales Training

What is it, then, that makes businesses open their inner sanctum to you and your company, allowing you to build relationships and contacts that are gold-dust to you, leaving competitors in your wake? You need to continually find new and innovative questions to ask and ways to ask them. Happy Selling! Sean McPheat. Managing Director.

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The Flavors of Sales Enablement

Mike Kunkle

click the image to open a larger version] It’s my belief that you’re not really doing “sales enablement” until you get to the Formal Maturity Level , where it’s strategic, structured, systemic, scalable, and data-driven. Most are fairly closely aligned, although some use different terminology.

Sales 56
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Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

Servitization is a term used to describe a journey of transformation, specifically: the innovation of an organization’s capabilities and processes to better create mutual value through a shift from selling products to selling product-service systems that deliver a desirable outcome for the customer. What is servitization?

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Customer Success: Applying Science to the Art of Customer Engagement

Geehan Group

The importance of Customer Success can be understood by looking at four statistics: There are currently more than 200,000 jobs open for CS. In one of our previous blog posts, 3 Keys to Retaining and Growing B2B Revenue , we discussed how 80% of most companies’ revenue comes from 20% of their established customers.

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CRM Adoption: How to Make Everyone Happy

SBI

The only topic that solicits more comments across our blog, LinkedIn group and Twitter feed than “How to Select a CRM System” is “Why Won’t Reps Use Our CRM System?”. The templates are selected from categories such as; prospecting, pipeline, objections, support and personal. The initial version is a Gmail only tool).

CRM 41