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Pitching, differentiation and competitor analysis

Red Star Kim

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. Some delegates were highly experienced in pitching (and their roles focused on pitching and tenders), whereas others were at the start of their journey and/or had only occasional exposure to pitches.

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How to Use Webinars to Sell Your Online Course in 5 Simple Steps

Hubspot Sales

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. Why Webinars Are The Best Channel for Selling Your Online Course.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.