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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

They can prioritize what needs to be done, from aligning business leaders and upskilling the strategic account managers to providing an aligned, integrated business process. In return, local teams can look at their market environments and from them prioritize their local roadmaps. 4: Creating Customer-centric Curricula. Conclusion.

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Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans

Zendesk

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. They used that list to prioritize which integrations were built, which included names like Trello and AOL Instant Messenger.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

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How to create sales training that gets reps excited with collaborative learning

PandaDoc

By putting subject matter experts at the center of training creation, collaborative learning ensures your sales training content is sharp, clear, relevant, and addresses the specific questions your reps might have. These then come through to me, and I prioritize training based on urgency and impact to the bottom line.

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The Importance of Aligning Marketing and Sales

Strategic Communications

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. How do you prioritize? How do you resolve any conflicts? Both teams must agree on the components of the implementation plan.