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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

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4 Ways NLP AI and Sales Methodology Will Join Forces

Upland

Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process. This will enable sales teams to prioritize their efforts and focus on the leads with the highest potential for conversion. Few B2B enterprise teams present predefined solutions.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

They can prioritize what needs to be done, from aligning business leaders and upskilling the strategic account managers to providing an aligned, integrated business process. In return, local teams can look at their market environments and from them prioritize their local roadmaps. 4: Creating Customer-centric Curricula. Conclusion.

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KPI Management: Open Innovation KPIs

Flevy

Co-Creation Project Success Rate Definition : Measures the percentage of open innovation projects developed in partnership with external entities that achieve their defined success criteria. Here are the top 10 KPIs vital for assessing the effectiveness and impact of Open Innovation.

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Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans

Zendesk

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. They used that list to prioritize which integrations were built, which included names like Trello and AOL Instant Messenger.

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The Sliding Scale of Sales Transformation

Mike Kunkle

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Create and Run Prioritized, Phased Plans. SFE FUNDAMENTALS. DESCRIPTION.