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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

When we see the investment that some companies are making in pivoting their engagement model to be more strategic, customer-centric and value enabling, we are always surprised to see the enabling functions still focus on supporting the more transactional model which is based on the number of interactions as the metric.

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How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series

Showpad

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. I am the creative marketing and communications manager for the Atlas Copco tools and assembly systems division. We had a roadshow, where a semi truck would travel North America and make stops with customers. Let’s talk more about Shared Spaces.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. It’s easy to prioritize quick wins over sustainable growth initiatives. Dashboards become mash-boards.

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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve.

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Entrepreneurial Competency: What it Is & Why it Matters

Hubspot Sales

That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur. Your competency and competencies can also make or break broader organizational performance. People Management You might start as a solopreneur — heck, you might be one now as you read this blog. Sometimes, life just happens.