Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Showpad

NOVEMBER 16, 2021

In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . For us, our push to go more green really initiated our digital transformation. Moving digital has helped with this. .

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

MDI Training

MARCH 24, 2021

This is where the Process Communication Model (PCM) can help. A great communication and personality model! In this blog, Anita Berger, Gunther Fürstberger and Masha Ibeschitz share more about the Process Communication Model (PCM) and other valuable impulses that help to consciously initiate change.

Communication 95

Communication Leadership Digital Transformation Innovation 95

Hubspot Sales

AUGUST 24, 2020

While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. But what, exactly, does "digital sales" entail? But what, exactly, does "digital sales" entail?

Digitalization 131

Digitalization Media Sales Digital Transformation 131

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

MDI Training

JULY 20, 2023

If you meet such a communication partner in your professional life, your enthusiasm will be limited. But we say: You can also communicate effectively with Homer Simpson. Homer Simpson is the epitome of the dominant communication type. But you can communicate effectively with him, too. show self-confidence 4.

Communication 40

Communication Digital Transformation Leadership Digitalization 40

DemandFarm

AUGUST 11, 2023

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. In the current digital landscape, we are overwhelmed with information and advertising. about the key principles and strategies behind account-based marketing in a digital age.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

MDI Training

APRIL 13, 2021

Impuls Series - The Future of Workplace Learning Part 1 with Marina Begic: Digital Business Development Expert and Senior L&D Consultant. Let’s get started with the topic “Digitization Boost” By the way, we’ll soon continue with our second part: “Why you can do without Learning managment systems?

Digitalization 98

Digitalization e-Learning Digital Transformation Leadership 98

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

SBI Growth

MARCH 26, 2020

Market-leading CEOs work closely with their leadership teams to maintain strong and transparent communication with not only their customers but also their employees. Every employee is an ambassador of the brand, and without clear guidance and communication internally, external messages.

Communication 135

Communication Leadership Marketing B2B 135

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. In addition to the typical ways of keeping up – e.g., reading trade and professional publications, blogs, attending trade show/webinars, etc.,

Digitalization 52

Digitalization Marketing Publishing Communication 52

Customer Think

JULY 28, 2021

The pandemic has intensified the shift away from in-person communication and increased the pressure on digital touchpoints. With many face-to-face settings closed and longer wait times in call centers, customers have turned in their droves to websites and other digital channels when they needed to interact with organizations.

Communication 83

Communication Digitalization Organization Marketing 83

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Showpad

DECEMBER 5, 2021

In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If Gartner and all the other big research giants out there say more than 60% of the research customers are doing is all digital before they even want to be contacted by a salesperson. .

Digitalization 98

Digitalization B2B Sales Customer Value 98

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. Managing key accounts digitally is important for companies, as conversations have largely moved online – rendering the traditional methods powerless.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Upland

MAY 4, 2023

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. We started this blog with a U.S. ”

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Strategic Communications

JANUARY 25, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. These could be blog posts, videos, podcasts, or infographics that have generated significant engagement or traffic. Digital analytic allow you to drill down into which content elements have worked well, and which haven’t.

Digitalization 52

Digitalization Media Communication B2B 52

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. However, adopting Digital solutions for your Key Account Management process comes with its set of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Red Star Kim

MAY 3, 2023

Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. 20% Totally 50% Somewhat 0% Very little 30% Patchy – some fee-earners more than others Is the majority of your communication with fee-earners?

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

DemandFarm

MAY 22, 2023

While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. The Role of Digital Key Account Management in Sales and Account Management Digital Key Account Management (DKAM) refers to the integration of digital tools and strategies into the traditional account management process.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Red Star Kim

DECEMBER 7, 2023

However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. This book review was published in Magazine – PM Forum way back in 2008. Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott.

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

MDI Training

MARCH 14, 2024

In this blog article, we will delve into how to create connectedness and a hybrid culture. A well-communicated strategy is important. You can contact us if you are interested in this Rise course or follow along on our blog , where we have shared a few snippets of the course as well. Enjoy reading! Company values are important.

Digital Transformation 97

Digital Transformation Leadership Digitalization Artificial Intelligence 97

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

MDI Training

MARCH 14, 2024

In this blog article, he will introduce you to the second pillar of the 3P model – People. The clearer you are about what you want to expect from your team, the better you can communicate your expectations and achieve your goals. Are they all known, intentional , and communicated ?

Organization 52

Organization Digital Transformation Leadership Artificial Intelligence 52

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

MDI Training

JANUARY 29, 2024

Click below to access our AI-generated version of this blog article! Real-time feedback can be generated by analyzing a leader’s communication style, facial expressions, and tone of voice during interactions. Leaders can receive feedback on how their communication may be perceived and suggestions for improvement.

Emotional Intelligence 52

Emotional Intelligence Artificial Intelligence Digital Transformation Leadership 52

Outbound Engine

APRIL 9, 2020

On the marketing side, you should be active in the digital spaces where your audience already spends time. More than likely, at least a handful of these requests are going to require a follow up communication. Marketing automation software can do the heavy lifting for you when it comes to regular and quality client communication.

Decision-making 52

Decision-making Media Digitalization Publishing 52

Customer Think

MAY 13, 2021

Hot competition in wealth management for millennials and Gen-Z is putting the pressure on wealth firms and financial advisors. Younger generations may inherit more than $65 trillion over the next two decades,1 and up to 80% of them may switch from their parents’ advisor.2

Communication 54

Communication Digitalization Management Marketing 54

MDI Training

MARCH 29, 2024

The first event aimed at identifying additional ways to further improve effective communication and cooperation : What influence does our mindset and perception have on our behavior and thus our interaction with others? In the context of a communication boost : What are essentials for effective communication ?

Digital Transformation 52

Digital Transformation Leadership Onboarding Artificial Intelligence 52

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130