Remove cross-team-communication
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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Numerous studies have revealed a direct correlation between companies with diverse teams and business success and impact. It’s also been shown that diverse perspectives inspire creativity and drive innovation, whereas homogeneous teams will often gravitate towards the status quo. Creating our dream team. Why is that?

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Cultivate a cross-selling culture

Red Star Kim

We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. They need to be focused.

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Referrer Management – Capacity and Capability

Red Star Kim

And show the links between what the firm, teams and individuals need to achieve. Some commented that their client and referrer data lived in teams’ closely-guarded team spreadsheets. There were the staples of emails, webinars with external speakers, networking and team-on-team socials. Set SMART goals.

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How Jaclyn D’Arcy at GHX Drives Sales Readiness | Building Modern Sellers Blog Series

Showpad

In this interview, Jaclyn provides a unique perspective on why her role is important and you can build a revenue enablement team. . How are we cross-training teams? . This led to the development of a revenue enablement team that I currently lead, supporting all of the commercial, customer-facing teams. .

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The Enablement Profession at a Crossroads

Mike Kunkle

Yet, while we can exert influence, we lack the authority to direct sales teams to take specific actions or change behaviors. This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. I often refer to them as “The Bricks in the Wall.”

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team. Executive sponsorship is undoubtedly critical to the team and is a key internal and customer account role.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.