Mike Kunkle

NOVEMBER 21, 2023

Services: Consultation and Site Assessment: Expert assessment of the customer’s space to determine specific air quality needs and recommend appropriate solutions. Custom System Design: Engineering tailored filtration systems to meet the unique requirements of each client. Now, customers are demanding more.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Account Manager Tips

FEBRUARY 28, 2021

LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3. Customer Success Manager #7. In a 2018 study by Accenture : 80% of companies are concerned with disruption from competitors and new digital-savvy entrants. Enterprise Account Executive #6.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Red Star Kim

JUNE 7, 2023

Being more strategic – Case studies and insights. Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas). Thanks to Pinsent Masons Ireland for hosting in their fabulous offices on a former studio site.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Zendesk

NOVEMBER 1, 2023

More than ever, IT leaders are experiencing a greater level of responsibility: from taking charge of data security to implementing AI, these technology professionals play an increasingly vital role in how CX is delivered to customers. There’s definitely a dependency happening that they are interrelated.

Manufacturing 75

Manufacturing Leadership Customer Experience 75

Upland

AUGUST 30, 2023

This is where prospects are on the cusp of becoming customers. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

Decision-making 195

Decision-making Software Software Retail 195

Customer Think

DECEMBER 19, 2022

The retail industry landscape continues to evolve as we muddle through an era of high inflation and economic uncertainty. Consumers continue to make choices about where to cut back their spending, which is affecting retailers as they battle to maintain their share of a shrinking wallet. Verint recently conducted a survey of 2,000 U.S.

Retail 52

Retail Customer Experience 52

Customer Think

MARCH 12, 2023

Today’s retail market is increasingly digitized and saturated with competitors, making customer experience (CX) a critical part of the customer journey. In fact, a recent study shows that 75% of shoppers prefer to buy from brands that personalize their purchasing experiences.

Retail 144

Retail Customer Experience Digitalization Marketing 144

Customer Think

MARCH 24, 2024

Customer experience (CX) is one of the most critical success factors for consumer-facing businesses. Unfortunately, many organizations’ CX offerings fall short of their customers’ growing expectations, leaving them frustrated, dissatisfied and looking to other brands for better options.

Customer Experience 72

Customer Experience Organization Management Innovation 72

Customer Think

MARCH 26, 2024

Earlier this week, Marketing Charts shared the results of a study conducted by Qualtrics XM Institute that looked at whether or not customers shared feedback about their experiences – and with whom or how they shared that feedback.

Marketing 69

Marketing 69

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. When a company creates a strong brand it attracts customer preference and builds a defensive wall against competition” ( Peter Doyle , Warwick Business School). Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

KAM With Passion

OCTOBER 27, 2020

Why a new blog on sales performance? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Second, Account Management , i.e. the management of existing customers.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Mike Kunkle

NOVEMBER 26, 2022

I am exceptionally pleased and excited to announce that Felix Krueger of FFWD and I launched The Building Blocks of Sales Enablement Learning Experience on November 25, 2022. Here is what Felix had to say when we launched: Why Did We Create this Learning Experience? . Here are the five progressive levels as I see them.

Sales 200

Sales Leadership Transportation Sales Training 200

Hubspot Sales

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. In a similar study by HubSpot. Pro tip: Read more about social commerce in this blog post. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. million people.

eCommerce 103

eCommerce B2B B2C Retail 103

Customer Think

MARCH 29, 2024

For more than a decade, the ROI of Customer Experience has been discussed, with very few case studies or quantified examples of the growth and profit opportunity that Customer Journey transformation holds that C-Suites should be evaluating.

Profitability 53

Profitability Customer Experience 53

Insightly

FEBRUARY 25, 2022

What is a customer focus strategy? Top brands like Apple, Amazon, Trader Joe’s, and Costco (just to name a few) hyper-focus on customer experience. . Put customer satisfaction first. Examine your products/services from the customer’s viewpoint. Take a few steps on your own customer journey.

Logistics 98

Logistics CRM Stakeholders Media 98

Apptivo

JULY 25, 2023

“A complaining customer can be your best opportunity to show how good you are …. And help create a customer evangelist.” — Shep Hyken 1. Unforgettable Customer Service: Real-Life case studies of Effective Complaint Handling 3. Scenarios’ on How to handle customer complaints effectively 4. Proven Tips 2.

Retail 52

Retail Customer Experience Decision-making Profitability 52

Insightly

APRIL 8, 2022

Customer sentiment analysis is, in simplest terms, the study of how your customers feel about you. If that sounds a little vague, consider this: one in three customers say they would leave a brand they love after just one bad customer experience. . What is customer sentiment analysis? The problem?

CRM 98

CRM Media Finance Decision-making 98

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

DECEMBER 5, 2023

The early quiz on key marketing concepts prompted some to reflect that their studies had concentrated on consumer marketing (B2C) which made it challenging to apply to B2B professional services marketing. CRM and Marketing Automation Software for SMBs | Act!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Mike Kunkle

AUGUST 8, 2023

When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Fragmented customer experiences, misaligned strategies, increased friction for customers, and unfulfilled revenue potential. Establish customer advisory boards and sales advisory boards.

Sales 188

Sales Prioritization Innovation Leadership 188

Nutshell

DECEMBER 13, 2019

Sales enablement content is any piece of content that a seller can use throughout the sales process to help entice prospective customers to make purchases. Informational Blog Posts. Blog posts are the quintessential content marketing medium. But specific kinds of blog posts can also double as sales enablement content.

Sales 101

Sales B2B Decision-making Internet 101

Customer Think

NOVEMBER 17, 2022

2022 has taken the customer experience journey on quite the expedition. As the world attempts to deal with numerous climate disasters, war, a cost of living crisis and a soon-to-come recession, customer satisfaction has reached a fragile point in the customer service sphere.

Customer Experience 103

Customer Experience Management 103

SBI Growth

OCTOBER 22, 2020

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

Digitalization 166

Digitalization Digital Transformation Customer Experience Sales 166

Mike Kunkle

FEBRUARY 5, 2023

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

B2B 198

B2B Sales Decision-making Negotiation 198

Mike Kunkle

APRIL 8, 2023

Great sellers often use insights, data, case studies, and expert discovery to unearth or create an opportunity that the prospect may not initially be thinking about or aware of yet. This applies to a customer lifecycle, the buying process within it, and your sales process which should be mapped to it.)

B2B 211

B2B Decision-making Sales Stakeholders 211

Mike Kunkle

MARCH 31, 2023

It’s been proven in multiple studies and is worth the effort. It should be aligned to the customer lifecycle and buying process, where possible. Sales Methodology Sales methodology refers to the overall approach that sellers use to engage with potential customers, manage the sales process, close opportunities, and manage accounts.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

Nutshell

JULY 9, 2021

We believe that our team’s diversity of experience helps us relate to our customers more effectively and solve their problems with fresh perspectives. What did you study in college, and what did you think you were going to “do” with that education? Customer Success Specialist. And that’s a good thing. Pamela Sadler.

Retail 118

Retail Decision-making Customer Success Marketing 118

Mike Kunkle

AUGUST 30, 2023

By collaborating and aligning with sales leaders, managers, and the sellers themselves, we can study best practices and act as catalysts for change. And we can garner support across functions to better support the sales force, as they support their buyers and customers. sales productivity, and customer satisfaction.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Customer Think

AUGUST 12, 2021

In 2013, Oracle conducted a research study among executives regarding the state of their customer experience initiatives.

Customer Experience 133

Customer Experience 133

Red Star Kim

NOVEMBER 9, 2023

I wish I’d had access to such a book when I studied for my MBA. Unusually, he has accolades for both customer service and human resources. Look for opportunities and threats and explore them with imagination, ambition and a creative understanding of customers, products and resources. overall purpose?)

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

FEBRUARY 8, 2024

Methods to capture target information include: surveys, adverts, web site visits, analytics, landing page pop ups, forms/subscriptions, Chatbots/LiveChat, emails, content marketing (especially thought leadership), blogs, social media and videos. I aim to share these and other case studies in due course.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Customer Think

DECEMBER 21, 2021

Almost two years into the COVID-19 pandemic, customer experience (CX) is more important than ever. In 2021, businesses began to rise to the challenge; according to a recent Forrester study, the […].

Customer Experience 132

Customer Experience 132

MDI Training

JANUARY 29, 2024

Click below to access our AI-generated version of this blog article! This blog post is a continuation of an interview ” AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools. In your opinion, how can AI help to create personalized learning experiences for leaders and thus promote their individual development?

Leadership 52

Leadership Artificial Intelligence Digital Transformation Digitalization 52

Customer Think

SEPTEMBER 20, 2023

Why has Southwest Airlines made a profit for 40 years and the name of Southwest Airlines pops up when you hear CUSTOMER EXPERIENCE in the airline? Excellent customer experience goes a long way in giving people a good perception of your business.

Customer Experience 83

Customer Experience Profitability 83

Hubspot Sales

NOVEMBER 28, 2023

Leading with benefits and use cases or case studies. Poor Customer Experiences If your customer hasn’t had a top-notch experience with your brand and company throughout the customer journey, sales can be left with a more challenging task when closing a deal. Know your customer. Know your company.

Negotiation 102

Negotiation Sales Leadership CRM 102

Customer Think

AUGUST 9, 2023

Customer Experience-Inspired Corporate Strategy Lynn Hunsaker Customer experience-inspired corporate strategy is rare, according to a recent poll in a strategic planning LinkedIn group. If you define "customer experience" as as post-sales retention, or programs, [.]

Customer Experience 52

Customer Experience Leadership B2B Sales 52

Nutshell

JULY 22, 2020

No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. Conversion: The prospect makes a purchase and becomes a customer. Customers start at the top of the funnel and (hopefully!) For example, maybe your case studies are gated.

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119