CMOE

FEBRUARY 15, 2023

Lean on these 23 best learning and development blogs to gain insights on elevating L&D at your organization. The Learning Guild Community’s TWIST As the official blog of The Learning Guild, TWIST provides bi-weekly blog posts that share a compilation of L&D content, trends, and insights.

Leadership 98

Leadership Emotional Intelligence Onboarding Innovation 98

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Upland

AUGUST 30, 2023

This is where prospects are on the cusp of becoming customers. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

Decision-making 195

Decision-making Software Software Retail 195

Customer Think

DECEMBER 6, 2022

Image source: Pixabay.com Customer satisfaction is one of the most important factors in building a successful eCommerce business. Ensuring customers are happy at every stage of their interactions with your company is essential to converting them into regular buyers.

eCommerce 69

eCommerce Prioritization 69

Flevy

OCTOBER 5, 2023

It was Andrew Chen who gave the term widespread exposure through his blog titled, “Growth Hacker is the new VP Marketing.” It suggests a magic strategy or tactic that works for every organization. In other words, a product should be able to solve a burning issue for the customers, and they should be willing to pay for it.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Customer Think

NOVEMBER 29, 2022

The news headlines over the past few months have been nothing but grim. And with inflation rates and the price of consumer goods sitting at record highs, a new Bloomberg Economics model projection is effectively certain that within the next 12 months, the US will enter into a recession. That’s a scary forecast for any […].

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SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The strategies differ depending on who you want to communicate with. It happens in three stages: Speak with existing customers. If you have paying customers, speak with them. If you have paying customers, speak with them.

B2B 129

B2B Marketing Acquisition Media 129

Customer Think

APRIL 25, 2021

One of the predictions by Forrester is about the increase in revenue risk for firms, by up to 50%, due to the increasing number of customers who operate as free agents. How does a customer-minded retention leader avoid the impact of demanding, millennial-minded customers on the company’s profitability?

Profitability 52

Profitability 52

SmartKarrot

APRIL 22, 2022

Businesses are always focussing on lead generation and targeted advertising for customer acquisition. However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers.

B2B 10

B2B Value Proposition Banking Onboarding 10

Red Star Kim

NOVEMBER 13, 2023

Strategy basics – Mission and vision statements with hedgehogs (kimtasso.com) Leadership teams: Maverick Magpies and Predictable Pigeons (kimtasso.com) This post summarises the reasons why you need a business plan and what should be included Why do you need a business plan? Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. Keep reading to learn about what inbound marketing is, how it can benefit your business, and the steps to take to launch your inbound marketing strategy. Inbound and outbound marketing can work together to create a holistic strategy.

Marketing 77

Marketing e-Learning Media CRM 77

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Improved Customer Retention ABS extends beyond the initial sale.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

PandaDoc

APRIL 17, 2024

Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. The former tracks revenue from individual customers, whereas ARR looks at total revenue. This is the total revenue you gain from a customer for a specific contract throughout their relationship with your organization.

Sales 52

Sales Internet Profitability CRM 52

Customer Think

DECEMBER 16, 2022

How to deploy data-driven customer retention strategies and stop that evil churn. 70% of people feel more inclined to remain loyal to a company that tries to personalize their experience—creating a data-driven customer retention marketing through email […].

Marketing 115

Marketing Digitalization 115

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. This approach builds trust and fosters long-term relationships.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Zendesk

AUGUST 9, 2023

Those investments can yield significant dividends: better morale, increased productivity, and higher levels of talent retention. In Member Services, the employee experience is the most important part of the customer experience,” he said. First, the support organization began revitalizing and expanding its knowledge base.

Artificial Intelligence 97

Artificial Intelligence Customer Experience Organization Meetings 97

Account Manager Tips

FEBRUARY 28, 2021

LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3. Customer Success Manager #7. Customisation and personalisation to be at the heart of the customer experience. Strategic Strategy means changing the future with intent.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. This should also allow you to correlate stick rates/customer retention improvements, reduced churn, and account growth.

Sales 258

Sales Finance Decision-making Profitability 258

Customer Think

NOVEMBER 14, 2022

Customer retention for a brand like Heineken may seem easy. So, B2B customer support is key to Heineken’s growth. During the podcast interview, Stephan Visser provided insight into their customer retention strategy. Beer giants wanted to improve relationships with B2B customers. So, […].

B2B 100

B2B 100

Brooks Group

MARCH 6, 2024

It encompasses various aspects of the sales process, including lead generation, prospecting, qualifying, presenting solutions, overcoming objections, negotiating terms, closing deals, and ultimately retaining customers for repeat business. Aligned With Strategy Focus on KPIs that show progress toward your sales goals.

Organization 84

Organization Account Management Sales Sales Training 84

MDI Training

JULY 26, 2023

In this blog post, you will learn about the areas where this technology is particularly suitable and what you, as a leader, need to pay special attention to. Customer Service and Recruiting A form of artificial intelligence that you are probably familiar with is chatbots that provide automated responses to customer questions.

Artificial Intelligence 98

Artificial Intelligence Digital Transformation Leadership Digitalization 98

Arpedio

FEBRUARY 26, 2024

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. A strategy that has gained significant traction in recent years is Account-Based Selling (ABS).

Advertising 52

Advertising Sales CRM Media 52

Customer Think

NOVEMBER 8, 2021

Manufacturers can serve as a valuable resource to their customers by implementing digital strategies. It makes doing business simpler, which is another excellent growth strategy. Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C.

Manufacturing 136

Manufacturing Customer Experience B2C Acquisition 136

Customer Think

JANUARY 21, 2022

As the new year has kicked off, many revenue organizations will look to improve their customer engagement strategies, whether it is for retention or improved customer experience purposes.

B2B 130

B2B Customer Experience Marketing Organization 130

Groove HQ

AUGUST 1, 2019

Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing?

Marketing 100

Marketing Customer Experience 100

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. And fee-earner personal networking strategies which could be described as “cast the net wide and see what we capture”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Arpedio

FEBRUARY 27, 2024

In today’s rapidly evolving business landscape, sales strategies that focus solely on transactions are becoming increasingly outdated. In this blog post, we will delve into the principles, strategies, and benefits of relationship selling, exploring how it can drive sustainable business growth and foster enduring customer relationships.

Prioritization 52

Prioritization Communication Software Software 52

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Apptivo

DECEMBER 1, 2021

This statement is a powerful one that defines the complete relationship between a company’s employees and their customers. Employees bridge the gap between customers and a business. As a matter of fact, it emphasizes the key role employees play to bring in new customers and improve customer loyalty.

CRM 98

CRM Software Software Organization 98

Hubspot Sales

NOVEMBER 22, 2023

Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. Implement AI chatbots to handle routine customer inquiries, freeing up your team for more complex tasks.

CRM 87

CRM Artificial Intelligence Customer Success Decision-making 87

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. The emphasis is on both keeping the customer longer and also expanding the relationship.” What is customer success marketing?

Customer Success 77

Customer Success Marketing Acquisition Onboarding 77

Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. How to Implement a Key Account Management Strategy​ 4. That’s where Key Account Management (KAM) comes in.

Key Account Management 52

Key Account Management Account Management Management Profitability 52

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. Here are the best insightful SaaS blogs that can help you make better decisions, solve complex issues, or understand new techniques to gain an advantage in the competitive SaaS world. The 20 Best SaaS Blogs You Must Follow.

Software 23

Software Software B2B Decision-making 23

QYMATIX

MARCH 12, 2024

According to the BGA, two applications of AI in wholesale are particularly popular: AI in logistics & inventory planning and AI-based analysis of customers & buying decisions. This article will look at AI-based customer and buying decision analysis. An AI-based assistant can warn sales staff early before a customer churns.

Artificial Intelligence 52

Artificial Intelligence B2B Logistics Sales Analytics 52

Arpedio

MARCH 5, 2024

In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced. It involves a strategic blend of communication, problem-solving, and customization to ensure both client satisfaction and organizational prosperity.

Account Management 52

Account Management Management Client Relationships Prioritization 52

Customer Think

JANUARY 31, 2023

Today, an effective retention strategy not only has to be quick but also agile in responding to the growing complexity of customer churn.

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