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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. The future is now.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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The ROI of Account Planning

ProlifIQ

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. Prioritize your accounts based on factors like revenue potential, strategic fit, and growth opportunities.

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Budgeting for Customer Success in 2022: A Guide for Customer Success Leaders

SmartKarrot

As a customer success leader, one of your most important jobs is budgeting for the customer success department. But there is still a lot of parity required for organizations to give customer success equal prominence as other departments in the organization. The need for budgeting for customer success.

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The 2022 Guide to Personal Branding for Customer Success Practitioners

SmartKarrot

But how often have we seen professionals in the customer success field ignoring this important detail? However, customer success practitioners would say – Hell, why should I care about it? I have to look after the needs of the customers. This is the best way to target your prospective customers.

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6 Things to Keep in Mind to Scale a Customer Success Team

SmartKarrot

“When the customer comes first, the customer will last.”- Robert Half Scaling a customer success team is essential for Saas and technology companies to be able to successfully derive value to customers through their product and service offerings.

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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. Organizations are guilty of putting it on the back burner even though it is one of the most crucial factors in success. Maintaining the focus on customer success throughout the mergers and acquisitions process is difficult.