International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda
Red Star Kim
FEBRUARY 1, 2024
Sentiment and outlook has improved on 2023 24% expect the economic outlook to improve (6% in 2023) 31% expect professional service sector to improve (13% in 2023) 57% expect their firm to improve (40% in 2023) Although most anticipate a flat year for the economy and professional services This highlights increased confidence and optimism.
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