Rainmaking best practice in professional services firms (Selling behaviours)
Red Star Kim
NOVEMBER 2, 2023
Adam Ludwiczak, a partner at Marathon Capital , a financial services firm with a focus on renewable energy projects, told them that he maps out his business-development activities before the workweek begins. At the end of each day, he emails notes to his direct reports, who feed them into Marathon’s CRM system.
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