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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. At the 2020 SAMA Annual Conference (held virtually Nov.

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. Especially in larger projects, we commonly see senior partners or directors forming the arrangements but more junior associates or managers doing the day-to-day work. Step 2: Manage expectations.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. A shared success plan is one of the most important tools in the strategic account management toolbox.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions.

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8 Key Account Management Skills in Demand Right Now

Account Manager Tips

What skills do key account managers need? Key account management is a profession in demand. What are the top skills companies are looking for and how do you get good at them? Key Account Managers are in demand by companies now more than ever. Customer Success Manager #7.

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Account Planning Template – Five Components for Success

Upland

How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts? After all, account planning is an ongoing, iterative process.

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A Guide to Sales Enablement AI 

Upland

What is sales enablement AI? It frees them up to do what they do best—sell, sell, sell. A team to know what parts of AI are worth using. Educate your leads using AI-generated content for product descriptions, blogs, and sales decks. How does AI help sales teams with account-based selling? Here’s how.