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Persuasive writing checklist

Red Star Kim

Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. Planning – Before you start writing Agree your aims – Why are you writing? Planning – Before you start writing Agree your aims – Why are you writing?

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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

Many of us are able to get through those tough times but sometimes we need a little extra help. So here is an extended book review – Why has nobody told me this before? Yet organisations are collections of wonderfully-diverse people. Naturally, I have studied many books on counselling and therapy over the years.

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Persuasive writing – Mindset, audience, headlines, key points and stories

Red Star Kim

Develop the right mindset The time pressures on marketing and business development professionals are immense. We scrimp on time and fail to convert words into feelings that drive action. How do we make our words stand out? Divers for pearls in an ocean of words. Who would you recommend for outstanding copy?

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22 tips on being a persuasive writer in professional services

Red Star Kim

And it is suggested that a fact is 22 times more memorable when it is wrapped in a story (attributed to Jerome Bruner and Jennifer Aaker of Stanford University). And it is suggested that a fact is 22 times more memorable when it is wrapped in a story (attributed to Jerome Bruner and Jennifer Aaker of Stanford University).

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource.

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Book review – Great networking by Alisa Grafton

Red Star Kim

Multiple studies have concluded that the key to happiness is the quality of the relationships that we have in life”. Why does it feel so scary to network?” To support delegates on networking training sessions, I like to review (and recommend if appropriate – see the list below) the latest books on the topic.

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The 6 Motivators That Inspire Reps to Action

Brooks Group

“There is only one way to get anybody to do anything, and that is by making the other person want to do it”. People often conflate the words motivation and inspiration. Everyone needs a good pep talk from time to time: to be reminded of why they get up in the morning and do what they do.