article thumbnail

Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

Red Star Kim

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design.

article thumbnail

Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Book Club Selection (November 2022)

Account Manager Tips

Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Stolen Focus: Why You Can't Pay Attention—And How to Think Deeply Again Why this book? Now, Glickman's three-step training program is available in book form for the first time.

B2B 130
article thumbnail

20 insights on change management processes and communication

Red Star Kim

And here are 20 insights on change management processes and communication. Plan the change process carefully – including stakeholder communication at every stage. Change management – Change Catalyst book review by Kim Tasso The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson.

article thumbnail

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. Everyone is different.

article thumbnail

Stakeholder Management: A Must Read Guide

Arpedio

Stakeholder Management: A Must Read Guide ← Back to blog Stakeholder management refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is Stakeholder Management? What is a stakeholder? What is a stakeholder?

article thumbnail

Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. Identify stakeholders affected by the change. Assess communication needs, communication channels and ability to deliver key messages. Develop the stakeholder engagement strategy.