5 Steps to Telling a Better Story in Your Next Sales Presentation
Hubspot Sales
DECEMBER 18, 2019
Once you know who you’re speaking to, you can begin constructing a story that’s custom-tailored to their needs. Are they in their boss’s office being reprimanded for failing to meet expectations? The “internal context” of your story could be a board meeting with the company’s investors. Are they on the road traveling?
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