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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

And the important distinction between cash and profits is highlighted. The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.

Finance 130
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The trouble with account managers

Account Management Skills

Paint a picture of the client’s future business and provide an ROI on the relationship – so they can have client improvement conversations ( according to Gartner ) Be knowledgeable, professional and efficient when it comes to delivering the agency’s service but also proactive with suggesting new, business-relevant ideas and insight (..)

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.

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Apr 22 – Customer Success Jobs

SmartKarrot

Interface with various departments within the organization related to client development and retention. Build strong executive and vertical relationships with Technisys clients. Build scalability to handle customer growth by leading a profitable and efficient delivery and a world-class client experience.