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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. But your right procurement will say yes, how many FTEs?

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Former Herbert Smith lawyer Claire Rason expertly interviewed a client panel comprising: Mark Walford, CEO of TrustedCare and founder of two other social care companies. Alan Gotto, chair of Consultancy Procurement Council. Firms were urged to go back to basics in terms of managing client expectations.

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Reach Back and Ask For More

Revenue Storm

If we do not nurture, tend, and pay attention to our relationships on a regular basis, the weeds of discontent eventually take over our client relationships. Selling to a client involves many rewarding, tedious, and painful steps. In our exciting world of sales, this has a direct parallel. We call this follow up.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships.

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

The account manager’s job is to keep and grow client relationships. Pricing based on number of hours spent has been the mainstay for agencies for decades but this is coming to an end – with procurement now looking closely at how agencies are adopting time saving AI tools to make the job quicker!

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What does Sales Enablement do?

Showpad

Every minute spent trawling the inbox for one piece of collateral or a prospect pool of a thousand names deep is valuable time spent not selling or furthering a client relationship. This pays off in finalizing deals, as well as nurturing existing client relationships and extracting further lifetime value.

Sales 53