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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

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4 Ways NLP AI and Sales Methodology Will Join Forces

Upland

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process.

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The Sliding Scale of Sales Transformation

Mike Kunkle

I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. In my experience, the potential for improvement in most sales organizations is significant.

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What customer first really means

Zendesk

It’s easy to talk about being a customer-first organization. It’s comforting to think that everyone in the organization puts the customer first. But defining and executing a customer-first strategy is not as organic as it might seem. When executed well, customer-first strategies also deliver better results for the organization.

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The AI Framework for Business Transformation

OnStrategyHQ

Embracing AI within your business strategically can transform your organization, helping you multiply your mission and achieve what was impossible without adding additional human labor. A thoughtful, strategic approach to integrating AI into your organization is essential; otherwise, you’re throwing valuable time and investment away.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

We were treated to an abundance of captivating keynote speeches and 200+ sessions that delved headfirst into the theme of this year’s Annual Conference: “ Evolving to meet the challenge in an ever-changing SAM environment “ And it’s safe to say we truly got our money’s worth! 30% of customers actually agree.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

KAM principles encompass fostering robust relationships, tailoring solutions, maintaining consistent communication, prioritizing the long term, and constantly reviewing and adapting strategies. By sidestepping these mistakes, organizations can build lasting relationships, optimize sales growth strategies and drive long-term success.